free government resources that can help you build a market profile.
How much market share can you gain? – What is the market share
percentage and number of
customers you expect to obtain in a defined geographic area? Explain
the logic behind your
calculation. NON-PROFIT ORGANIZATION 4 Pricing and gross
margin targets – Define your pricing structure, gross margin levels,
and any
discount that you plan to use. When you include information about
any of the market tests or research studies you have
completed, be sure to focus only on the results of these tests. Any
other details should be
included in the appendix. Competitive Analysis – Your competitive
analysis should identify your competition by product
line or service and market segment. Assess the following
characteristics of the competitive
landscape: http://www.nonprofit.pro/nonprofit_organization.htm
Reference NON-PROFIT ORGANIZATION
First National Bank. (2017). Conduct a Market Analysis. Retrieved
from
https://www.1stnationalbank.com/assets/site/ibt/sales/market-
analysis.html
Howard, A. (2017 ). Conducting Market Research for Your
Nonprofit. Red Rooster Group.