CIRO’ s Promotional Video: A Powerful Reflection of Our Mission & Impact
In March 2025, CIRO proudly premiered its new promotional video at the prestigious Golden Whistle Awards, hosted by Modern Railways.
More than just a film, it’ s a heartfelt celebration of the people, partnerships, and purpose that define CIRO’ s journey— told through the voices of those we’ ve helped to thrive.
The film blends candid interviews, behind-thescenes footage, and striking rail visuals to bring CIRO’ s impact to life— highlighting how our support translates into real-world success for members and employers alike.
The video has since been widely shared across the sector and beyond, receiving an overwhelmingly positive response from members, employers, and stakeholders. Bringing together voices from across the CIRO community, it highlighted the real-world impact of the Institution’ s work and the strength of its partnerships across the industry.
A Story Told by the Sector
Featuring contributions from CIRO members, staff, employer partners, and board members, the video highlights how CIRO has helped professionals grow and thrive at every stage of their journey. Our CEO, Philip Sherratt, opened the film with a message reinforcing CIRO’ s commitment to close industry collaboration and its evolving role in supporting operational excellence.
One of the most inspiring voices in the film was Maro Sakpere BEng( Hons), ACIRO, a graduate of CIRO’ s Passenger Transport Operations Manager Programme. Reflecting on his journey, Maro shared:
“ Despite holding other academic qualifications, CIRO gave me the practical, real-world insight into railway operations and stakeholder management that I needed to take my career to the next level. This film isn’ t just about qualifications— it’ s about community. CIRO understands that real impact happens when you invest in people.”
Bringing Our Strategic Vision to Life
The release of the video closely followed the January 2025 launch of CIRO’ s refreshed mission and values, introduced as part of a two-year strategic plan under CEO Philip Sherratt’ s leadership. As we mark our 25th anniversary, this new direction underscores our commitment to developing railway professionals, supporting organisational success, and contributing to wider rail reform.
The film brings to life CIRO’ s mission:
“ To lead, inspire, and accelerate the growth of rail professionals, cultivating collaboration to support the success of rail organisations, now and in the future.”
It also reflects our values— member focus, inclusivity, collaboration, professionalism, knowledge-sharing, and innovation— not through statements alone, but through the lived experiences of our community.
Our Sincere Thanks
We are deeply grateful to those who helped bring this project to life, including Jim Meade, Emma Lowe, Ellie Burrows, Glen Merryman, and Maro Sakpere, whose contributions represent the breadth of CIRO’ s reach and the strength of its community.
Discover the stories shaping the future of rail- Watch the full video at: www. ciro. org
32 CIRO | Bulletin 55