ITM 342 E-Business for Tourism Industry
(3 credits)
Prerequisite: Passed IIT 202 or Dean’s Approval
This course explore different types of E-commerce
business models and concepts as well as the required
technology infrastructure, how to build locks for an
e-commerce website, online security and payment systems.
Furthermore, the course will cover e-commerce concepts,
ethical social and political issues, online retail and services,
managing online content and media through social networks,
auctions, and portals, the impact on tourism, information
distribution and future evolvement of tourism in e-commerce.
ITM 345 Entrepreneurship for Tourism Business (3 credits)
2) Creative MICE Management Track
ITM 346 Introduction to MICE (3 credits)
(3 credits)
Prerequisite: Passed ITM 225 or Dean’s Approval
A study of roles, types, and characteristics of
entrepreneurship including business planning, analysis, and
business environment evaluation for both internal and
external aspects along with pathway and opportunities to
become an entrepreneur in tourism business. This course
includes field trips.
ITM 343 Creative Tourism (3 credits) Prerequisite: Passed ITM 121 or Dean’s Approval
Through case studies and field trips, this course
explores the meaning, concepts, and forms of creativity in
tourism as a value adding element of the tourism business. This course aims to provide an introduction to
meaning, importance, characteristics, forms, and differences
of meeting, incentive, convention, and exhibition (MICE)
businesses. Students also learn about the organizations
relating to MICE business along with growing trends of the
industry. This course includes field trips.
ITM 344 New Product Development in Tourism (3 credits) ITM 347 Venue Management for MICE
Prerequisite: Passed ITM 225 or Dean’s Approval
This course explores market demands and trends
as well as the business environment in order to identify the
market opportunities for new products or for business devel-
opment in response to market needs. Market surveys and
new product presentations for the tourism industry are also
studied.
Prerequisite: Passed ITM 122 or Dean’s Approval
This course provides the criteria for venue
selection, planning, budgeting, coordinating, and preparing
the venue in response to types of market target and meeting,
incentive, convention, and exhibition (MICE) activities. This
course includes field trips.
BANGKOK UNIVERSITY INTERNATIONAL 95