Bulletin 2017-2018 BUI 2017-2018 - Page 96

responsive planning , information technology , and tourism proactive marketing strategy . This course includes field trips .
ITM 225 Tour Business Management ( 3 credits ) and Operation
Prerequisite : Passed ITM 121 or Dean ’ s Approval
A study of various forms of tourism activities and business in both the domestic and international market including tour management , tour agencies , MICE management , and other related business .
ITM 322 Trends and Tourism Business ( 3 credits ) Opportunities
A study , analysis and discussion of trends and key issues in the tourism industry in order to explore the business opportunities , potential solutions , and development strategies to achieve comparative advantages of the tourism business .
ITM 411 Marketing for Tourism Industry ( 3 credits )
Prerequisite : Passed ITM 121 or Dean ’ s Approval
This course explores the unique characteristics of tourism products with the purpose to apply the marketing principles to the tourism business including market analysis , marketing planning , marketing strategies , and various techniques of marketing promotions . Social media strategies for digital marketing using Facebook , Twitter , and Linked In will also form part of this course . The course will examine how to integrate social media it into your day – to- day activities , how to create content , when to post , and how to measure your impact as well how to deal with negative comments and complaints on an online platform .
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ITM 412 Research for Tourism Industry ( 3 credits )
Prerequisite : Passed IST 203 or Dean ’ s Approval
A study of the processes and benefits of research in tourism industry including research question selection , research design , sampling , research methodology , data collection tools , data analysis by statistical software along with the presentation of research findings presentation for business development .
ITM 413 Seminar in Tourism ( 3 credits )
Prerequisite : Passed ITM 121 or Dean ’ s Approval
This course explores various situations and issues in the tourism industry . Students have opportunities to invite experts in tourism- related industries to share their experiences and valuable knowledge , which students can apply their future careers .
Major Electives
Students have to choose on e track of concentration with a total amount of 15 credits from the following 2 concentration tracks ;
1 ) Creative Tourism Business Track ITM 341 Creative Travel Planning and ( 3 credits )
Organizing
Prerequisite : Passed ITM 225 or Dean ’ s Approval
A study of principles and elements of tour organizing , the process and techniques of tour planning , creative tour itinerary writing , marketing and public advertising . Students have opportunities to organize actual tours in real destinations .
responsive planning, information technology, and tourism proactive marketing strategy. This course includes field trips. ITM 225 Tour Business Management and Operation (3 credits) Prerequisite: Passed ITM 121 or Dean’s Approval A study of various forms of tourism activities and business in both the domestic and international market including tour management, tour agencies, MICE manage- ment, and other related business. ITM 322 Trends and Tourism Business Opportunities (3 credits) ITM 411 Marketing for Tourism Industry (3 credits) A study, analysis and discussion of trends and key issues in the tourism industry in order to explore the business opportunities, potential solutio 2BFWfVVB7G&FVvW0F6WfR6&FfRGfFvW2bFRFW&6'W6W72&W&WV6FS76VBD#"FV( 2&fF26W'6RW&W2FRVVR6&7FW&7F72`FW&6&GV7G2vFFRW'6RFǒFR&WFp&6W2FFRFW&6'W6W726VFr&WBǗ62&WFrr&WFr7G&FVvW2Bf&W0FV6VW2b&WFr&F266VF7G&FVvW0f"FvF&WFrW6rf6V&GvGFW"BƖVBv6f&'BbF26W'6RFR6W'6RvW֖PrFFVw&FR66VFBFW"F( 7FF7FfЧFW2rF7&VFR6FVBvVF7BBrFV2ЧW&RW"7B2vVrFFVvFVvFfR6VG0B6G2ƖRFf&࣓B$tTdU%4EDU$DDC"&W6V&6f"FW&6GW7G'27&VFG2DC26V֖"FW&627&VFG2&W&WV6FS76VB5B#2"FV( 2&f7GVGbFR&6W76W2B&VVfG2b&W6V&6FW&6GW7G'6VFr&W6V&6VW7F6VV7F&W6V&6FW6v6Ɩr&W6V&6WFFwFF6V7FF2FFǗ62'7FF7F66gGv&RpvFFR&W6VFFb&W6V&6fFw2&W6VFFf 'W6W72FWfVVB&W&WV6FS76VBD#"FV( 2&fF26W'6RW&W2f&W26GVF2B77VW0FRFW&6GW7G'7GVFVG2fR'GVFW2FfFPWW'G2FW&6&VFVBGW7G&W2F6&RFV"WW&ЦV6W2BfV&RvVFvRv67GVFVG26ǐFV"gWGW&R6&VW'2"VV7FfW07GVFVG2fRF66RRG&6b66VG&FvFFFVBbR7&VFG2g&FRfvr"66VЧG&FG&637&VFfRFW&6'W6W72G&6D3C7&VFfRG&fVr@&v旦p27&VFG2&W&WV6FS76VBD##R"FV( 2&f7GVGb&6W2BVVVG2bFW"&v既ЦrFR&6W72BFV6VW2bFW"r7&VFfPFW"FW&'w&Fr&WFrBV&Ɩ2GfW'F6r7GVFVG2fR'GVFW2F&v旦R7GVFW'2&VFW7FF2