Professional Internship
(13 credits)
All students are required to take 4 credits of First
Internship as following courses;
ITM 312 Internship Preparation for
1
Tourism Industry
ITM 331 Internship I
3
After passing the First Internship, students are
required to take another 9 credits
ITM 414 Career Preparation for
3
Tourism Industry
ITM 421 Internship I
6
Course Description: International Tourism Management
ITM 121 Introductions to Tourism Industry
(3 credits)
This course provides an introduction to concepts
and elements of the tourism industry. Various resources for
tourism and related industries, impacts on and developments
in the tourism industry and modern styles of tourism business
are also explored. This course includes field trips.
ITM 122 Introduction to Lodging Business
(3 credits)
A study of the evolution and characteristics of
various types of lodging business such as hotels and resorts,
including the management, functions, responsibilities and
relationships between various departments. This course
includes field trips.
92 BANGKOK UNIVERSITY INTERNATIONAL
ITM 123 Introduction to Airline Business (3 credits)
ITM 211 Service Psychology (3 credits)
ITM 222 Cross Cultural Communication Skills (3 credits)
ITM 223 Tourist Behavior (3 credits)
A study of the history and importance of airline
business along with knowledge of aerial geography, arrange-
ment of timetables, ticketing, air fare calculation, passenger
services, reservations, regulations of immigration and emigra-
tion, air cargo transportation, and international agreements
related to airline business. Field trips are provided.
This course explores the psychological concepts
and theories related to the service industry. Human relations
for service and factors that influence service satisfaction are
explored. Applications of psychological theories to improve
the service process are also investigated.
This course explores various forms of communica-
tion skills based on cultural difference with the aim to
improve students’ confidence and personality to achieve
professionalism in tourism industry. Skills studied include
introducing oneself, social etiquette, personality development,
and public speaking skills.
This course explores the key factors influencing
tourist behaviors, tourist decision-making processes, different
tourist behaviors in various countries, regions, and cultures,
and tourist behavior trends. The aim is to develop the appro-
priate strategies to serve the demands of the tourists.