ITM 221 Logistics for Tourism Industry
ITM 225 Tour Business Management and
Operation
ITM 322 Trends and Tourism Business
Opportunities
ITM 411 Marketing for Tourism Industry
ITM 412 Research for Tourism Industry
ITM 413 Seminar in Tourism
Major Electives
3
3
3
3
3
3
(30 credits)
Students have to choose one of the 2 concentration
track (15 credits) and 15 credits of chosen foreign language;
Concentration Track
1) Creative Tourism Business Track
(15 credits)
ITM 341 Creative Travel Planning
and Organizing
ITM 342 E-Business for Tourism Industry
ITM 343 Creative Tourism
ITM 344 New Product Development
in Tourism
ITM 345 Entrepreneurship for Tourism
Business 3
3
3
ITM 346
ITM 347
ITM 350
ITM 351
ITM 352 3
3
3
3
3
2) Creative MICE Management Track
Introduction to MICE
Venue Management for MICE
Service Providers for MICE
Event Management
Meetings, Incentives, and
Conventions Management
3
3
ITM 353 Exhibition Management
ITM 354 MICE Sustainability and Standards
Foreign Languages for Professional
- English
- Chinese
- Italian
- Korean
- Japanese
- Asean
Free Electives
ITM 241
ITM 242
ITM 243
ITM 244
ITM 245
ITM 246
ITM 247
ITM 248
ITM 249
ITM 250
ITM 251
ITM 252
ITM 253
ITM 254
ITM 255
ITM 256
ITM 257
ITM 258
3
3
(15 credits)
(6 credits)
Spa Management
In-flight Passenger Service
Gastronomy of the World
Digital Photography for
Tourism Promotion
Travel Writing
Selling and Negotiation Skills
Introduction to Wine Appreciation
Customer Handling Skills
Health and Wellness Tourism
Thai Society and Culture
Wedding Planner Business
Golf Management
Special Topic in Tourism Business
Independent Studies
Cross Cultural Experience
Aesthetics for Life
Educational Field Trip
Recreational Activities for Tourism
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
BANGKOK UNIVERSITY INTERNATIONAL 91