announcements, press releases, broadcast news segment,
advertisements, etc. Emphasis is on clear writing and correct
format of media pieces. ethics in the communication field. Case studies are used to
help students grapple with course content.
ICA 312 Images and Reputation Management This course promotes leadership development
through the study of leadership theory and practical applica-
tion. The course focuses on building leadership competen-
cies in multicultural environments. Mentoring, problem-
solving, and influence strategies are practiced to bring about
community and organizational change.
This course investigates the concepts and theories
related to image and reputation management. Emphasis is on
the application of image and reputation management in
building credibility for and loyalty towards organizations.
Students will also analysis situational factors affecting image
and reputation management.
ICA 321 Media Planning and Buying
This course studies the strategy, techniques, and
problems of planning and buying media. Students will learn
to use syndicated sources of media information.
ICA 322 Message Analysis
This course examines the classical and contempo-
rary models for analysis of messages. The course discusses
the techniques applicable to a variety of basic message
types in modern contexts. Students will obtain practice in
message analysis. Students will learn to use media and
information literacy for their written analysis.
ICA 326 Communication Laws, Ethics and Professionalism
This course examines laws, ethics and professioalism
as they relate to the field of communication. Emphasis is
placed on the study of judicial and legal regulation of media
and commercial speech as well as professional codes of
ICA 411 Leadership Communication
ICA 421 Communication and Campaigning
Prerequisite: ICA 221
This course studies the theories, practices, and
strategies of persuasion, planning, and management in
campaign situations such as political, religious, informational,
fundraising, advertising, etc. Students may participate in
local, national, or international campaigns, or do an in-depth
ICA 429 Seminar in Communication
This course provides students with the opportunity
to critically examine current theories, research and issues in
communication through discussions with industry leaders.
ICA 316 Media and Society
The course examines the interrelationship between
mass media and society. Students will examine the uses,
functions, roles, and responsibilities associated with the
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