Bulletin 2017-2018 BUI 2017-2018 - Page 72

discursive and non-discursive communication through analysis of contemporary persuasion problems . Sites for students ’ investigation include organizational , mediated , political , and movement messages .
ICA 235 Communication Theory
This course identifies the purpose , history , and application of key social and rhetorical theories of communication , Students will seek to understand issues of epistemoogy , ontology , and axiology when discussing the goals and methods related to relevant communication theories .
ICA 314 Communication Research Methods
This course examines the process and design of various quantitative and qualitative communication research methodologies . Students will gain experience in asking significant questions about communication and using systematic methods to find answers .
IBA 111 Introduction to Business and Entrepreneurship
This course studies introduction to business knowledge alongside with creative and innovative managerial practices of successful entrepreneurship and new venture creation . The course explore the entrepreneurial concepts of business management , including planning , raising capital , using business information , managing employees , and marketing products and services . Fundamental business concepts in major areas , such as business environment , marketing , accounting , finance , management , production and international business are included . Students will be challenged to apply principles and concepts to create new
70 BANGKOK UNIVERSITY INTERNATIONAL business venture and develop the skill necessary for entrepreneurial success . Building entrepreneurial spirit in making business decisions and enhancing long-term business success through innovation in management and understanding business ethics , character development , social responsibility , organizational culture , and special issues in global economy .
ICA 224 Principles of Marketing Communication
This course will prepare students to think strategically about marketing in today ’ s global environment . After successful completion of this course , students will have a basic understanding of marketing concept , the marketing mix ( 4Ps ), segmentation , targeting , positioning , customer value , branding , service marketing , global marketing , marketing metrics , consumer and business behavior , ethics and social responsibility in marketing research and competitive analysis . In addition , students will have the opportunity to formulate marketing tools .
Major Requirement ICA 310 Visual Communication
This course provides an introduction on how to use photos , videos , and images to communicate . Emphasis is on the use of photos , videos , and images for communicative purposes . Students will create visual communication pieces as part of the course .
ICA 311 Writing for Communication Profession
This course studies the written organization and operation of various media pieces such as public service
discursive and non-discursive communication through analysis of contemporary persuasion problems. Sites for students’ investigation include organizational, mediated, political, and movement messages. ICA 235 Communication Theory This course identifies the purpose, history, and application of key social and rhetorical theories of communi- cation, Students wil seek to understand issues of epistemoogy, ontology, and axiology when discussing the goals and methods related to relevant communication theories. ICA 314 Communication Research Methods This course examines the process and design of various quantitative and qualitative communication research methodologies. Students will gain experience in asking significant questions about communication and using systematic methods to find answers. IBA 111 Introduction to Business and Entrepreneurship This course studies introduction to business knowl- edge alongside with creative and innovative managerial practices of successful entrepreneurship and new venture creation. The course explore the entrepreneurial concepts of business management, including planning, raising capital, using business information, managing employees, and marketing products and services. Fundamental business concepts in major areas, such as business environment, marketing, accounting, finance, management, production and international business are included. Students will be challenged to apply principles and concepts to create new 70 BANGKOK UNIVERSITY INTERNATIONAL business venture and develop the skill necessary for entre- preneurial success. Building entrepreneurial spirit in making business decisions and enhancing long-term business success through innovation in management and understand- ing business ethics, character development, social responsi- bility, organizational culture, and special issues in global economy. ICA 224 Principles of Marketing Communication This course will prepare students to think strategi- cally about marketing in today’s global environment. After successful completion of this course, students will have a basic understanding of marketing concept, the marketing mix (4Ps), segmentation, targeting, positioning, customer value, branding, service marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing res V&6B6WFFfRǗ62खFFF7GVFVG2vfRFR'GVGFf&VFP&WFrF2"&WV&VV@43f7V6V6FF26W'6R&fFW2G&GV7FrFW6PF2fFV2BvW2F6V6FRV622FRW6RbF2fFV2BvW2f"6V6FfPW'6W27GVFVG2v7&VFRf7V6V6FV6W02'BbFR6W'6Rऔ43w&Frf"6V6F&fW76F26W'6R7GVFW2FRw&GFV&v旦F@W&Fbf&W2VFV6W27V62V&Ɩ26W'f6