two-part tariffs and nonlinear pricing; price bundling;
perceived value pricing; and competitive pricing.
IMK 429 Digital Marketing
(3 credits)
Pre-requisite: IMK 212 or Dean’s Approval
This course illustrates the use of various available
tools proficiently to find the meaning and predict the marketing
outcomes of users’ behavior. Students develop and plan a
campaign by using the data and are measured by the key
performance indicators from the marketing mix for “Business
to Business”, “Business to Consumer”, and “Not-for-Profit.”
To achieve the outcome, mindset and marketing skills are the
important drivers. The use of cutting-edge techniques and
platforms are focused on market products and fulfilling the
users' needs.
IMK 430 Cooperative Education
IMK 490 Independent Study (3 credits)
ICO 301 Pre-Cooperative Education (3 credits)
Pre-requisite: IMK 212 or Dean’s Approval
Focus on studying and doing project or research
based on student’s interest under the instructor’s supervision.
The study of concept behind the cooperative
education system and the development of readiness and
various capabilities such as job application letter writing,
employer screening, job interview techniques, communication
skill improvement, personality, teamwork, organizational culture,
creative thinking techniques, report writing and presentation
techniques, as well as entrepreneurship skills, recommended
practices at work and workplace safely.
(6 credits)
Pre-requisite: ICO 301
The study of actual working processes in a
real-world establishment in the capacity of an employee to
prepare the student for future careers in the most systemic
manner possible. The student will be assigned to a full-time
position at an establishment for a minimum period of one
educational term or sixteen weeks. The job is one of quality
which offers the possibility of relevant work-integrated
learning or project-based learning and contributes to the
benefit of the entity. The student will be evaluated for their
performance by the faculty and the establishment. As well,
the student will be required to deliver a report summarizing
their performance following the conclusion of their cooperative
education work assignment.
BANGKOK UNIVERSITY INTERNATIONAL 63