Bulletin 2017-2018 BUI 2017-2018 - Page 65

two-part tariffs and nonlinear pricing; price bundling; perceived value pricing; and competitive pricing. IMK 429 Digital Marketing (3 credits) Pre-requisite: IMK 212 or Dean’s Approval This course illustrates the use of various available tools proficiently to find the meaning and predict the marketing outcomes of users’ behavior. Students develop and plan a campaign by using the data and are measured by the key performance indicators from the marketing mix for “Business to Business”, “Business to Consumer”, and “Not-for-Profit.” To achieve the outcome, mindset and marketing skills are the important drivers. The use of cutting-edge techniques and platforms are focused on market products and fulfilling the users' needs. IMK 430 Cooperative Education IMK 490 Independent Study (3 credits) ICO 301 Pre-Cooperative Education (3 credits) Pre-requisite: IMK 212 or Dean’s Approval Focus on studying and doing project or research based on student’s interest under the instructor’s supervision. The study of concept behind the cooperative education system and the development of readiness and various capabilities such as job application letter writing, employer screening, job interview techniques, communication skill improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing and presentation techniques, as well as entrepreneurship skills, recommended practices at work and workplace safely. (6 credits) Pre-requisite: ICO 301 The study of actual working processes in a real-world establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality which offers the possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student will be evaluated for their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment. BANGKOK UNIVERSITY INTERNATIONAL 63