commerce and trading via electronic ways such as e-commerce , using publicity media , stimulating sales via electronic means , and selling on websites . This course also examines problems in electronic commerce such as legal and tax issues and shipping cost .
IMK 337 Service Marketing ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
A study of service marketing by using the 8p ’ s ( physical evidence , people , process , productivity quality ) with more from general marketing mixes ( the 4p ’ s ). Students will study problems and considerations for services marketing , such as problems in service expectation and service quality , problems in controlling services ; and service communication . They will also examine case studies of services marketing from interesting industries like the hotel industry , transportation industry , aviation industry and services marketing management .
IMK 338 Integrated Marketing Communication ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
This course covers integrated marketing communication used in essential marketing , different media tools influencing consumers , good and weak points of developing and using media tools for encouraging consumers , consumers ’ ability to learn and memorize , using media tools effectively , and evaluating and auditing media tools .
IMK 339 Sustaining Business Marketing ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
This course aims to study sustaining business marketing for business organizations that buy for use in organizations or resale such as companies , foundations , governments , and retailers . We will study marketing concepts in sustaining business marketing , sustaining business for marketing management , and promotion for business marketing . Also studied are unique characteristics of important business buyers such as governments , wholesalers , non-profit-seeking organizations , and retailers .
IMK 340 Customer Relationship Management ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
A study of customer relationship management , creating and seeking new customers , developing relationships with the existing customers , using customer relationship management ( CRM ) by using databases , implementing systems for customer relationship management ( CRM ), creating activities for promoting good relationships with customers , and customer relationships in different forms of customers , such as wholesaling , retail and service customers .
IMK 421 Marketing Research ( 3 credits )
Pre-requisite : IMK 212 and IST 202 or Dean ’ s Approval
This course covers design , data collection , analysis and marketing research report writing . Topics include simple sampling , stratified sampling , cluster sampling , graphics , regression analysis using complex surveys and methods for handling nonresponse bias . The course covers the theoretical and empirical “ building blocks ” to construct , estimate , and interpret practical models of marketing : sales , forecasting , customer satisfaction , demand estimate , new product development , and targeted marketing programs . The course deals with quantitative and qualitative methods by using statistical tests as the tool for hypothesis testing , modeling and forecasting .
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