Bulletin 2017-2018 BUI 2017-2018 - Page 63

commerce and trading via electronic ways such as e-commerce , using publicity media , stimulating sales via electronic means , and selling on websites . This course also examines problems in electronic commerce such as legal and tax issues and shipping cost .
IMK 337 Service Marketing ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
A study of service marketing by using the 8p ’ s ( physical evidence , people , process , productivity quality ) with more from general marketing mixes ( the 4p ’ s ). Students will study problems and considerations for services marketing , such as problems in service expectation and service quality , problems in controlling services ; and service communication . They will also examine case studies of services marketing from interesting industries like the hotel industry , transportation industry , aviation industry and services marketing management .
IMK 338 Integrated Marketing Communication ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
This course covers integrated marketing communication used in essential marketing , different media tools influencing consumers , good and weak points of developing and using media tools for encouraging consumers , consumers ’ ability to learn and memorize , using media tools effectively , and evaluating and auditing media tools .
IMK 339 Sustaining Business Marketing ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
This course aims to study sustaining business marketing for business organizations that buy for use in organizations or resale such as companies , foundations , governments , and retailers . We will study marketing concepts in sustaining business marketing , sustaining business for marketing management , and promotion for business marketing . Also studied are unique characteristics of important business buyers such as governments , wholesalers , non-profit-seeking organizations , and retailers .
IMK 340 Customer Relationship Management ( 3 credits )
Pre-requisite : IMK 212 or Dean ’ s Approval
A study of customer relationship management , creating and seeking new customers , developing relationships with the existing customers , using customer relationship management ( CRM ) by using databases , implementing systems for customer relationship management ( CRM ), creating activities for promoting good relationships with customers , and customer relationships in different forms of customers , such as wholesaling , retail and service customers .
IMK 421 Marketing Research ( 3 credits )
Pre-requisite : IMK 212 and IST 202 or Dean ’ s Approval
This course covers design , data collection , analysis and marketing research report writing . Topics include simple sampling , stratified sampling , cluster sampling , graphics , regression analysis using complex surveys and methods for handling nonresponse bias . The course covers the theoretical and empirical “ building blocks ” to construct , estimate , and interpret practical models of marketing : sales , forecasting , customer satisfaction , demand estimate , new product development , and targeted marketing programs . The course deals with quantitative and qualitative methods by using statistical tests as the tool for hypothesis testing , modeling and forecasting .
BANGKOK UNIVERSITY INTERNATIONAL 61
commerce and trading via electronic ways such as e-commerce, using publicity media, stimulating sales via electronic means, and selling on websites. This course also examines problems in electronic commerce such as legal and tax issues and shipping cost. IMK 337 Service Marketing (3 credits) governments, and retailers. We wil YHX\][˜ۘ\[\Z[[\[\X\][\Z[[˜\[\܈X\][X[Y[Y[ [[[ۈ܂\[\X\][ˈ[YYY\H[\]YH\X\\X›و[\ܝ[\[\^Y\X\ݙ\Y[KB[\ۋ\ٚ] \YZ[ܙ[^][ۜ[]Z[\˂K\\]Z\]NSR L܈X[&\\ݘ[HYHو\XHX\][H\[H8&\Š\X[]Y[K[K\X]]H]X[]JH][ܙHH[\[X\][Z^\ H 8&\KY[[YH؛[\[ۜY\][ۜ܈\X\X\][X\؛[\[\XH^X][ۈ[\XH]X[]K؛[\[۝[\X\[\XH[][X][ۋ^H[[^[Z[H\HYY\و\X\X\][™H[\\[[\Y\ZHH[[\K[ܝKB[ۈ[\K]X][ۈ[\H[\X\X\][›X[Y[Y[ SR \Y\[][ۜ\X[Y[Y[ ܙY]BSR HX\][\X\ ܙY]BSR [Yܘ]YX\][[][X][ۈ ܙY]HSR H\Z[[\[\X\][ ܙY]HK\\]Z\]NSR L[T ܈X[&\\ݘ[\\Hݙ\\Yۋ]HX[ۋ[[\\˜[X\][\X\\ܝܚ][ˈX[YH[\B[\[]YYY[\[\\[\[ܘ\XYܙ\[ۈ[[\\\[\^\^\[Y]܂[[ۜ\ۜHX\ˈH\Hݙ\H[ܙ]X[[[\\X[8'Z[['HۜX \[X]K[[\]XX[[[وX\][Έ[\ܙX\[\Y\]\٘X[ۋ[X[\[X]K]X][ BY[ [\]YX\][ܘ[\ˈH\HX[]]X[]]]H[]X[]]]HY]H\[]\X[\\H܈\\\\[[[[[ܙX\[˂K\\]Z\]NSR L܈X[&\\ݘ[\\Hݙ\[Yܘ]YX\][[][KB][ۈ\Y[\[X[X\][Y\[YYXHš[Y[[ۜ[Y\[XZ[و][[˜[\[YYXH܈[\Y[ۜ[Y\ۜ[Y\&BX[]HX\[Y[[ܚ^K\[YYXHYX][K[][X][[]Y][YYXH˂K\\]Z\]NSR L܈X[&\\ݘ[\\HZ[\YH\Z[[\[\›X\][܈\[\ܙ[^][ۜ]^H܈\H[ܙ[^][ۜ܈\[HX\\[Y\[][ۜK\\]Z\]NSR L܈X[&\\ݘ[HYHو\Y\[][ۜ\X[Y[Y[ ܙX][[YZ[]\Y\][[[][ۋB\]H^\[\Y\\[\Y\[][ۜ\X[Y[Y[ ԓJHH\[]X\\[\[Y[[œ\[\܈\Y\[][ۜ\X[Y[Y[ ԓJKܙX][˜X]]Y\܈[[[][ۜ\]\Y\[\Y\[][ۜ\[Y\[ܛ\و\Y\X\\[[]Z[[\XH\Y\˂SSUTUHSTUSӐS