IMK 329 Marketing Channels (3 credits)
IMK 330 Retail Management (3 credits)
Pre-requisite: IMK 212 or Dean’s Approval
This course aims to study present-day marketing
channels, distribution and services, like distribution from
production place to consumers, distribution using single or
many middlemen, distribution by using electronic media,
transportation and logistics for basic marketing, and different
characteristics of distribution channels, such as online
distribution.
Pre-requisite: IMK 212 or Dean’s Approval
A study of retail in different forms such as small
shops, vending machines, online websites, convenience
stores, department stores, and modern trades. Topics studied
include marketing techniques for retail through buyers’
emotional stimulus, using marketing media for retail commerce,
retail by customer participation, and retail problems.
IMK 331 Strategic Marketing in Social Enterprise
(3 credits)
Pre-requisite: IMK 212 or Dean’s Approval
The fundamental concepts in strategic marketing
for social enterprise and the definition of various strategies
from organization to organization are emphasized. Students
realize the importance of the social effects of entrepreneurs.
Students are able to use knowledge, skills, and mindset to
demonstrate marketing strategies that support enterprise
and; contribute to a better society; and way of living.
60 BANGKOK UNIVERSITY INTERNATIONAL
IMK 333 Export-Import Management (3 credits)
IMK 335 Promotion Management (3 credits)
IMK 336 Electronic Marketing (3 credits)
Pre-requisite: IMK 212 or Dean’s Approval
This course covers the knowledge, skills and
insights needed to manage imports and exports either in a
trading company or in the export and import department of
any company. The course includes an overview of export
import businesses, including types of export and import
businesses, export and import business models, export
import documentation, incoterms, sales contracts, export
import laws and regulations, export import cost structure,
export import payments, letter of credit, export import
financing, international transportation, marine cargo insurance,
customs formalities for export and import, non-tariff trade
barriers, export import privileges. The courses will also
include problem solving questions and answers and also
case studies and lectures.
Pre-requisite: IMK 212 or Dean’s Approval
This course covers promotion management and
forms of promotion such as sales promotion, publicity,
discounting, and couponing. Students will study budgeting
and allocation for marketing promotion and processes for
business, including evaluating promotion that has been
used, such as evaluation of sales promotion and rewards
that have been implemented.
Pre-requisite: IMK 212 or Dean’s Approval
This course is mainly focused on the study of
electronic commerce, the influence of electronic commerce,
and the characteristics and importance of electronic