B ACHELOR OF B USINESS A DMINISTRATION (B.B.A.) IN M ARKETING
If you would like to become a strategic marketing
planner, a creative thinker and a real-world practitioner,
this program is for you, it involves intensive training
using the latest knowledge and tools. The curriculum is
based on the curricula of major universities in the U.S.
The major courses focus on the principles of marketing,
consumer behavior, product management, sales
management, marketing research, and more.
The marketing program aims to develop the student
to become a strategic marketing planner, a creative thinker,
and a real-world practitioner who knows how to satisfy the
customers’ needs and wants. Students will be intensively
trained and provided with all the necessary knowledge and
tools needed to become successful marketers. They will be
taught by highly qualified professors as well as marketing
executives, who have extensive experience in the field. Our
curriculum corresponds well with those curricula of major
universities in the U.S. The program is designed to utilize
both theoretical concepts and real-world cases to develop
skills in marketing decision-making and problem solving.
Major courses offered include principles of marketing,
consumer behavior, product management, sales manage-
ment, marketing channels, promotion management,
marketing research, and seminar in marketing. Elective
courses offered include retailing management, export-import
management, cyber marketing, service marketing, and
international marketing.
Career Opportunities
Marketing covers an abundant number of job
opportunities. Think of sales executives, brand or product
managers, advertisers, public relations officers, and
marketing researchers. Since marketing is the main driving
force behind every kind of business, marketing graduates
have excellent opportunities for promotion to key manage-
ment positions in the companies they work for in the future
course of their careers.
Bachelor of Arts
Communication Arts Major
Degree Plan
Total Number of Credits
General Education
Professional Education
Core courses
Major Requirements
Major Electives
Free Electives
51 credits
30 credits
12 credits
Total
30 credits
93 credits
6 credits
129 credits
List of Courses
General Education
Humanities and Language
IEN 103
IEN 104
IEN 105
ILB 100
ILB 108
ILB 113
Social Sciences
ILB 101
ILB 110
ILB 107
ILB 114
(A minimum of 14 credits)
Critical Reading
College Writing
Communicative English
Study Skills
Critical and Creative Thinking
Art Appreciation
3
3
3
1
3
1
(A minimum of 6 credits)
}
General Psychology
Intercultural Studies
or
Ethics
Global Citizenship
3
3
3
3
BANGKOK UNIVERSITY INTERNATIONAL 57