Bulletin 2017-2018 BUI 2017-2018 - Page 59

B ACHELOR OF B USINESS A DMINISTRATION (B.B.A.) IN M ARKETING If you would like to become a strategic marketing planner, a creative thinker and a real-world practitioner, this program is for you, it involves intensive training using the latest knowledge and tools. The curriculum is based on the curricula of major universities in the U.S. The major courses focus on the principles of marketing, consumer behavior, product management, sales management, marketing research, and more. The marketing program aims to develop the student to become a strategic marketing planner, a creative thinker, and a real-world practitioner who knows how to satisfy the customers’ needs and wants. Students will be intensively trained and provided with all the necessary knowledge and tools needed to become successful marketers. They will be taught by highly qualified professors as well as marketing executives, who have extensive experience in the field. Our curriculum corresponds well with those curricula of major universities in the U.S. The program is designed to utilize both theoretical concepts and real-world cases to develop skills in marketing decision-making and problem solving. Major courses offered include principles of marketing, consumer behavior, product management, sales manage- ment, marketing channels, promotion management, marketing research, and seminar in marketing. Elective courses offered include retailing management, export-import management, cyber marketing, service marketing, and international marketing. Career Opportunities Marketing covers an abundant number of job opportunities. Think of sales executives, brand or product managers, advertisers, public relations officers, and marketing researchers. Since marketing is the main driving force behind every kind of business, marketing graduates have excellent opportunities for promotion to key manage- ment positions in the companies they work for in the future course of their careers. Bachelor of Arts Communication Arts Major Degree Plan Total Number of Credits General Education Professional Education Core courses Major Requirements Major Electives Free Electives 51 credits 30 credits 12 credits Total 30 credits 93 credits 6 credits 129 credits List of Courses General Education Humanities and Language IEN 103 IEN 104 IEN 105 ILB 100 ILB 108 ILB 113 Social Sciences ILB 101 ILB 110 ILB 107 ILB 114 (A minimum of 14 credits) Critical Reading College Writing Communicative English Study Skills Critical and Creative Thinking Art Appreciation 3 3 3 1 3 1 (A minimum of 6 credits) } General Psychology Intercultural Studies or Ethics Global Citizenship 3 3 3 3 BANGKOK UNIVERSITY INTERNATIONAL 57