Bulletin 2017-2018 BUI 2017-2018 - Page 170

way how technologies influence our everyday lives these days. Emphasis is on the rapid growth of smart devices and broadcasting technology, new media, convergent media as well as 360 video, and virtual reality (VR) technology. CAI 109 Media and Entertainment Business (3 credits) The course explores features and elements of entertainment and creative businesses such as advertise- ment, public relations and events management. Students will learn theories and concept of marketing, marketing strate- gies, situation analysis, media analysis, targeted group analysis, contextual analysis, strategic planning, assessing cost and value and managing entertainment business. Throughout the course, students will be encouraged to look into different factors contributing to success in media and entertainment business in various contexts. CAI 110 Digital Content Creation (3 credits) CAI 111 Creative Design Workshop (3 credits) This course focuses on the creation of content and messages through digital media. It seeks to combine both practical skills and critical understanding in media production. By implementing storytelling, creativity, specific techniques and thinking approaches, students are encouraged to create ideas and develop a new and interesting communication strategy in order to achieve their goals. Prerequisite: Passed CAI 104 This course aims to design to teach students fundamental perceptive of graphics creation through the use of software programs employed by digital media and interactive-media companies. Emphasis is on the difference 168 BANGKOK UNIVERSITY INTERNATIONAL between raster and vector graphic, color theory, digital color models, image-compositing techniques, and tools for graphic design and image creation. Extensive hands-on practicum will provide students solid foundation knowledge of creating elements for digital media production. CAI 112 Channel Planning (3 credits) CAI 113 Data Analysis and Communicaation Research Design (3 credits) This course explores principles, theories, tools and alternative platforms of communication, and channel planning both online and offline. Topics include: market situation analysis; new media strategies, factors to effective strategic planning, creative methods for marketing plan, and integrated marketing communication. This course aims to bring together the theoretical and practical elements of research, data analysis, media rating and audience insights in the broadcast media and new media. This course places an emphasis on applying various research methodologies, both quantitative and qualitative as part of a process for content creation in both broadcast media and new media development and produc- tion. The course also involves developing the necessary skills in both traditional and online research methods for collecting data. Major Requirements (60 credits) IMI 200 Understanding International Broadcasting (3 credits) This course aims to introduce the evolution of national and international broadcasting, focusing on the principles of function, structure and the influence of broad-