Bulletin 2017-2018 BUI 2017-2018 - Page 169

Course Description Professional Education ( 96 credits ) Core Courses ( 36 credits ) CAI 101 Communication : Theories and Practices ( 3 credits )
The course aims to provide students with an understanding of theories important to all areas of communication and of key concepts in the design of effective communication strategies . The objective is to apply communication theories and evaluate communication situations . The basic theories of human communication , mass communication , and new media and technology are explored .
CAI 102 Media Law and Ethics ( 3 credits )
This course aims to review the fundamental principles of mass media law and ethics . It will explore the interplay of law ( the rights and freedoms ) and ethics ( professional responsibilities ) and how it affects the media . The focus will be on the legal rights , licensing of intellectual property , regulatory limitations , and the major ethical issues arising from the different types of media .
CAI 103 Art of Speaking ( 3 credits )
This course focuses on principles and different forms of public speaking . Emphasis is on instruction , preparation and the delivery of thoughts through the use of speeches as well as the use of multimedia tools . Upon completion , students will be able to prepare and deliver well-organized speeches in various occasions . This practicebased course highlights on different skill sets - speaking , listening and interpersonal skills - essential to be effective communicators in everyday life and public settings .
CAI 104 Digital Photography ( 3 credits )
This course aims to introduce students to the basic principles and application of digital photography . Topics include camera operation , shooting styles , image adjustments and corrections using image editing software , digital photo printing , aesthetic understanding , and photography ' s social impact .
CAI 105 Art of Storytelling ( 3 credits )
This course examines various forms of storytelling in contempoerary media through both verbal and non-verbal communications . Students will be investigating the key element and the anatomy of the good story along with visual storytelling and the dramatic quality . Students learns the techniques of how to develop listening and seeing skills and how imagination , and personal experiences can be utilized to create a unique and effective communication .
CAI 106 Marketing Communications in Digital Age ( 3 credits )
This course aims to provide students with an understanding of theories important to all areas of communication and of key concepts in the design of effective communication strategies . The objective is to apply communication theories and evaluate communication situations . The basic theories of human communication , mass communication , and new media and technology are explored .
CAI 108 Trends in Communication Technology ( 3 credits )
This course aims to keep students up to date on the current and the future trends of communication technology in digital age . Students will learn the background of new communication and information technology , and explore the
BANGKOK UNIVERSITY INTERNATIONAL 167
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