Bulletin 2017-2018 BUI 2017-2018 - Page 145

Hotel Management Track HRI 391 Hotel Design and Decoration
This course includes concepts , theories and methods of how to design and decorate hotels . In addition , the course emphasizes the importance of other factors included in hotel design and decoration , such as location , environment , budget , law and social responsibility .
HRI 392 Environmental Planning and Design for Hotel Businesses
This course includes concepts and theories regarding organizations , organizational analysis , human resources , motivation , interpersonal communication in a hotel , working behavior , relationship and teamwork , attitude and interpersonal communication , management roles and decisions which affect human resources , conflict resolution and behavior control of human resources in the hotel industry .
HRI 394 Digital Marketing for Hotel Business
This course covers the idea of digital marketing communication ; media planning and how to reach the stakeholders , marketing promotion activities , brand differentiation in the hotel business , and potential trends of communication technology with the customers , the effect of new methods of marketing communication , communication evaluation and marketing campaigns .
HRI 396 Banquet Management In Hotel Business
Study of forms and management principles of banquet as well as procedures for operating and planning on-site functions . Emphasis is on providing client contacts , dealing with problems and conflicts , exploring trends in the hotel business as well as practical lessons in managing banquets .
HRI 397 Basic Flower Arrangement
Study of theories , components , principles and basic knowledge of flower arrangement , characteristics , maintenance and equipment as well as selections of proper vases for flower designs , including eastern and western arrangements . Emphasis is on an integration of theories and practice to provide students with essential knowledge for creating different styles of flower arrangements
HRI 398 Feasibility Studies and Business Planning for Hotel Industry
A study of feasibility and factors affecting a proposed new hotel or restaurant , including site , market , economic trends , and competition analysis through business plan assignment .
Restaurant Management Track HRI 361 Restaurant Concept and Design
The course covers restaurant and market trends as well as consumer demands to analyze and design a feasible and appropriate restaurant concept , service styles , matters of location , and the actual design of facilities through to the renovation of an existing restaurant .
HRI 362 Digital Marketing for Restaurant Business
The concept of integrated marketing communication , media planning and how to reach the stakeholders , marketing promotion activities , brand differentiation in the hotel business , potential trends of communication technology to the customers ,
BANGKOK UNIVERSITY INTERNATIONAL 143
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