Bulletin 2017-2018 BUI 2017-2018 - Page 117

IEP 558 Asian Countries New Emerging Market Countries Study for Entrepreneurs (3 Credits) A study of the process of analyzing and evaluating economic, political and demographic factors. Society and Culture, Law, Competition, Technology, Risk and Consumer Behavior in Asia and countries that have started to open the country to trade in the world market, such as United Arab Emirates, India, Middle East, Vietnam, etc. The study of theories and case studies. To understand the process of entering the international market and establishing a business. In preparation for organization management, marketing, produc- tion, financial management, human resources management. Logistic management in the context of global marketing, which is a factor affecting the success of running a business in new market countries efficiently and competitively. IEP 559 Entrepreneurship in the Global Economy (3 Credits) A study of how to be a business owner in the global market by analyzing and evaluating economic, political, social, legal and technological environmental factors affecting the opportunities and threads of business operations. Study theories and case studies to help students understand how to plan and evaluate the feasibility of developing a business in the global marketplace. Including how to organize marketing, financial management and human resources management, knowledge management, managing multinational corporations for the effective business management. IEP 560 Networking, Relationships and Cluster Management (3 Credits) IEP 561 Seminar in Entrepreneurship (3 Credits) IEP 562 Research in Entrepreneurship (3 Credits) A study of the clusters of groups such as business groups, enterprises or enterprise networks. Study of each cluster consists of different types of characteristics. Also, study Building a business network between multiple businesses in various ways, as well as how to build relationships. And doing business together in various forms. A study of the guidelines for the establishment, business operations in terms of concept, seeking the oppor- tunities, risks, planning and return of business ownership in the global marketplace. As well as analysis of the problems and solutions that actually happen to the business owner. Including learning organization management and knowledge management tools to be used as a guideline for conducting business, update to unlock and systematic business devel- opment by way of learning from case studies, brainstorming and group discussions to prepare before applying for real business. To understand the research process for entrepre- neurs. And the use of existing data by various sources to optimize the analysis to create a competitive advantage. And can determine the future direction of the business. Can access and know how to access useful and reliable sources of information for entrepreneurs. Can analyze and evaluate research. Information is useful. Know how to act in a real data store to understand effective data collection practices. Can also network with international research institutes. BANGKOK UNIVERSITY INTERNATIONAL 115