IEP 558 Asian Countries New Emerging Market
Countries Study for Entrepreneurs
A study of the process of analyzing and evaluating
economic, political and demographic factors. Society and
Culture, Law, Competition, Technology, Risk and Consumer
Behavior in Asia and countries that have started to open the
country to trade in the world market, such as United Arab
Emirates, India, Middle East, Vietnam, etc. The study of theories
and case studies. To understand the process of entering
the international market and establishing a business. In
preparation for organization management, marketing, produc-
tion, financial management, human resources management.
Logistic management in the context of global marketing,
which is a factor affecting the success of running a business
in new market countries efficiently and competitively.
IEP 559 Entrepreneurship in the Global Economy
A study of how to be a business owner in the global
market by analyzing and evaluating economic, political,
social, legal and technological environmental factors affecting
the opportunities and threads of business operations. Study
theories and case studies to help students understand how
to plan and evaluate the feasibility of developing a business
in the global marketplace. Including how to organize marketing,
financial management and human resources management,
knowledge management, managing multinational corporations
for the effective business management.
IEP 560 Networking, Relationships and Cluster
Management (3 Credits)
IEP 561 Seminar in Entrepreneurship (3 Credits)
IEP 562 Research in Entrepreneurship (3 Credits)
A study of the clusters of groups such as business
groups, enterprises or enterprise networks. Study of each
cluster consists of different types of characteristics. Also, study
Building a business network between multiple businesses in
various ways, as well as how to build relationships. And
doing business together in various forms.
A study of the guidelines for the establishment,
business operations in terms of concept, seeking the oppor-
tunities, risks, planning and return of business ownership in
the global marketplace. As well as analysis of the problems
and solutions that actually happen to the business owner.
Including learning organization management and knowledge
management tools to be used as a guideline for conducting
business, update to unlock and systematic business devel-
opment by way of learning from case studies, brainstorming
and group discussions to prepare before applying for real
To understand the research process for entrepre-
neurs. And the use of existing data by various sources to
optimize the analysis to create a competitive advantage. And
can determine the future direction of the business. Can
access and know how to access useful and reliable sources
of information for entrepreneurs. Can analyze and evaluate
research. Information is useful. Know how to act in a real
data store to understand effective data collection practices.
Can also network with international research institutes.
BANGKOK UNIVERSITY INTERNATIONAL 115