by external experts, practice and encourage students to work
together as a team.
Major Elective Course
IEP 552 Small Business Management
(12 Credits)
(3 Credits)
A study of the definition, role and the operation of
small business. Analysis and evaluation of various environ-
ments in terms of opportunities, threads, legal conditions
and ideas in establishment a new business, operation and
management problems, including guidelines for business
planning and development.
Brand assessment and measurement and brand equity
management to be accepted in the long run. Creating the
right understanding about the benefits of brand management
to entrepreneurs. Including the use of marketing communication
techniques to create strategies to develop brand value.
IEP 555 Supply Chain and Logistics Management
(3 Credits)
A study of the principles and processes of diagnosis
and business consulting. Focus on student practice diagnosis,
establishment and business consulting by apply the know-
ledge gained from multiple learning fields to the synthesis of
new knowledge. Starting from the study of real business
problems selected as a case study from the actual establish-
ment. And let students analyze the cause of the problem and
find solutions. And to summarize how to solve the problem.
Leads to synthesis, consulting, solutions to entrepreneurs
and supervisory advisor. Students will learn theories from the
classroom and have them practiced at the workplace. IEP 556 Compensation and Performance
Management for E