Bulletin 2017-2018 BUI 2017-2018 - Page 113

IEP 504 Digital Economy Strategies for Entrepreneurs (3 Credits) Pre-requisite: IEP 202 Entrepreneurial Marketing or Dean’s Approval A study of the Networking, basic elements, applica- tions used in electronic business systems, and legal issues, ethics related to the security of electronic business systems. Including network marketing strategy as well as electronic business administration. from planning, organization organize, command and control at the operational level. IEP 505 Strategic Marketing Management for Entrepreneurs (3 Credits) Pre-requisite: IEP 202 Entrepreneurial Marketing or Dean’s Approval A study of the meaning, concepts, and functions of strategic marketing management. Analysis of external factors such as consumers, customers, competitors, and factors within the organization, such as entrepreneurs and business groups in the organization, marketing strategies, sales strategies, and business unit strategies which has impact on strategic marketing management in order to be able to formulate strategic marketing plans such as cost leadership, strategy to make a difference, focus on strategy, strategic to expand to other businesses and global marketing strategies. Including the process of managing and operating the marketing effectively to maximize the competitive advantage. IEP 506 Entrepreneurial Business Experience I (3 Credits) Pre-requisite: IEP 251 Business Planning and IEP 252 Advance Financial and Accounting for Entrepreneurs or Dean’s Approval A study of how to do a real business with practice and learn to be a business entrepreneur by investing in real business to learn deeply and fully integration. Students will gain real-world experience in business processes from start-up to business management. May be use business plan that is taught in the business plan courses for a business owner for getting the actually result of the business with a team of advisor as consultants. Students will be assigned to the project or business outcome report at the end of the project. IEP 507 Entrepreneurial Business Experience II (3 Credits) Pre-requisite: IEP 301 Business Strategy and Growth and IEP 504 Entrepreneurial Practicum I or Dean’s Approval A study of the enhance real business with practice and learn to be a business entrepreneur by investing in real business to learn deeply and fully integration. Students will gain real-world experience in business processes from start-up to business management. May be use business plan that is taught in the business plan courses for a business owner for getting the actually result of the business with a team of advisor as consultants. Students will be assigned to the project or business outcome report at the end of the project, or presenting plans to outside organizations to find funding sources to expand the business that students have studied and acted on. IEP 508 Sales Management and Negotiation Skills (3 Credits) A study of the sales process management and the negotiation process in various forms, and the process of the person looking to solve the problem peacefully. To make a compromise, try to find a mutually acceptable agreement between the two parties. Also learn the interaction process is BANGKOK UNIVERSITY INTERNATIONAL 111