IEP 202 Entrepreneurial Marketing ( 3 Credits )
Pre-requisite : IEP 101 Foundations of Entrepreneurship or Dean ’ s Approval
A study of basic concepts of marketing , meaning and importance of marketing , consumer behavior , market research , market and environmental feasibility that affect marketing planning of entrepreneurs , the nature and pattern of market segmentation , target market selection , product placement , and marketing mix strategies including product , pricing , distribution channels , and integrated marketing communications including social marketing concepts and methods .
IEP 203 Entrepreneurial Finance ( 3 Credits )
Pre-requisite : IMA 101 Fundamental Mathematics or Dean ’ s Approval
A study of the practical aspects of corporate finance . Topics covered include the mathematics of finance , security valuation , investment and financing decisions , risk and return tradeoff , and the fundamentals of international financial management that involved with business plan .
IEP 251 Business Planning ( 3 Credits )
Pre-requisite : IEP 202 Entrepreneurial Marketing and IEP203 Entrepreneurial Finance or Dean ’ s Approval
A study of the importance and process of business plan writing for business as a planning tool , and review the concept of business to be systematic and united . Also include the principles of business plan writing and how to present a business plan to the bank or financial institution for seeking financial support or inviting others to come to the venture .
108 BANGKOK UNIVERSITY INTERNATIONAL
IEP 252 Advance Financial and Accounting ( 3 Credits ) for Entrepreneurs
Pre-requisite : IEP 151 Principles of Accounting for Entrepreneurs or Dean ’ s Approval
A Study of the business project assessment Management of production , finance , marketing , personnel and economic value of the project . Calculation for project compensation , decision rules including how to reducing the risk of Financial in the various way , markets capitalization and the economic globe . Including a collect data of reports for investment decision planning process .
IEP 253 Business Research for Entrepreneurs ( 3 Credits )
Pre-requisite : IEP 153 Quantitative Techniques for Entrepreneurs or Dean ’ s Approval
Study and research the truth of business operations , such as study customer needs or market needs by using a reliable process in accordance with the correct methodology of the research . The purpose is to provide primary and secondary data analysis to explain and improve business performance for entrepreneurs .
IEP 301 Business Strategy and Growth ( 3 Credits )
Pre-requisite : IEP 251 Business Planning or Dean ’ s Approval
A study of theories , principles , strategic planning processes for new business owners and new businesses by setting the goals and mission of the organization to gain competitive advantage , corporate , investment integration in various forms , a study of the internal and external environment that influences the organization ' s strategy including marketing , finance , production , management and human resources management to put the strategy into practice ,