Bulletin 2017-2018 BUI 2017-2018 - Page 110

IEP 202 Entrepreneurial Marketing ( 3 Credits )
Pre-requisite : IEP 101 Foundations of Entrepreneurship or Dean ’ s Approval
A study of basic concepts of marketing , meaning and importance of marketing , consumer behavior , market research , market and environmental feasibility that affect marketing planning of entrepreneurs , the nature and pattern of market segmentation , target market selection , product placement , and marketing mix strategies including product , pricing , distribution channels , and integrated marketing communications including social marketing concepts and methods .
IEP 203 Entrepreneurial Finance ( 3 Credits )
Pre-requisite : IMA 101 Fundamental Mathematics or Dean ’ s Approval
A study of the practical aspects of corporate finance . Topics covered include the mathematics of finance , security valuation , investment and financing decisions , risk and return tradeoff , and the fundamentals of international financial management that involved with business plan .
IEP 251 Business Planning ( 3 Credits )
Pre-requisite : IEP 202 Entrepreneurial Marketing and IEP203 Entrepreneurial Finance or Dean ’ s Approval
A study of the importance and process of business plan writing for business as a planning tool , and review the concept of business to be systematic and united . Also include the principles of business plan writing and how to present a business plan to the bank or financial institution for seeking financial support or inviting others to come to the venture .
108 BANGKOK UNIVERSITY INTERNATIONAL
IEP 252 Advance Financial and Accounting ( 3 Credits ) for Entrepreneurs
Pre-requisite : IEP 151 Principles of Accounting for Entrepreneurs or Dean ’ s Approval
A Study of the business project assessment Management of production , finance , marketing , personnel and economic value of the project . Calculation for project compensation , decision rules including how to reducing the risk of Financial in the various way , markets capitalization and the economic globe . Including a collect data of reports for investment decision planning process .
IEP 253 Business Research for Entrepreneurs ( 3 Credits )
Pre-requisite : IEP 153 Quantitative Techniques for Entrepreneurs or Dean ’ s Approval
Study and research the truth of business operations , such as study customer needs or market needs by using a reliable process in accordance with the correct methodology of the research . The purpose is to provide primary and secondary data analysis to explain and improve business performance for entrepreneurs .
IEP 301 Business Strategy and Growth ( 3 Credits )
Pre-requisite : IEP 251 Business Planning or Dean ’ s Approval
A study of theories , principles , strategic planning processes for new business owners and new businesses by setting the goals and mission of the organization to gain competitive advantage , corporate , investment integration in various forms , a study of the internal and external environment that influences the organization ' s strategy including marketing , finance , production , management and human resources management to put the strategy into practice ,
IEP 202 Entrepreneurial Marketing (3 Credits) Pre-requisite: IEP 101 Foundations of Entrepreneurship or Dean’s Approval A study of basic concepts of marketing, meaning and importance of marketing, consumer behavior, market research, market and environmental feasibility that affect marketing planning of entrepreneurs, the nature and pattern of market segmentation, target market selection, product placement, and marketing mix strategies including product, pricing, distribution channels, and integrated marketing communications including social marketing concepts and methods. IEP 252 Advance Financial and Accounting for Entrepreneurs (3 Credits) Pre-requisite: IEP 151 Principles of Accounting for Entrepre- neurs or Dean’s Approval A Study of the business project assessment Management of production, finance, marketing, personnel and economic value of the project. Calculation for project compensation, decision rules including how to reducing the risk of Financial in the various way, markets capitalization and the economic globe. Including a collect data of reports for investment decision planning process. IEP 253 Business Research for Entrepreneurs (3 Credits) IEP 203 Entrepreneurial Finance (3 Credits) Pre-requisite: IMA 101 Fundamental Mathematics or Dean’s Approval A study of the practical aspects of corporate finance. Topics covered include the mathematics of finance, security valuation, investment and financing decisions, risk and return tradeoff, and the fundamentals of international financial management that involved with business plan. Pre-requisite: IEP 153 Quantitative Techniques for Entrepre- neurs or Dean’s Approval Study and research the truth of business operations, such as study customer needs or market needs by using a reliable process in accordance with the correct methodology of the research. The purpose is to provide primary and secondary data analysis to explain and improve business performance for entrepreneurs. IEP 251 Business Planning (3 Credits) IEP 301 Business Strategy and Growth (3 Credits) Pre-requisite: IEP 202 Entrepreneurial Marketing and IEP203 Entrepreneurial Finance or Dean’s Approval A study of the importance and process of business plan writing for business as a planning tool, and review the concept of business to be systematic and united. Also include the principles of business plan writing and how to present a business plan to the bank or financial institution for seeking financial support or inviting others to come to the venture. 108 BANGKOK UNIVERSITY INTERNATIONAL Pre-requisite: IEP 251 Busi \[[܈X[&\\ݘ[HYHو[ܚY\[\\]YX[[œ\\܈]\[\ۙ\[]\[\\B][H[[Z\[ۈوHܙ[^][ۈZ[\]]]HY[YKܜܘ]K[\Y[[Yܘ][ۈ[\[\ܛ\HYHوH[\[[^\[[\ۋBY[][Y[\Hܙ[^][ۉ]YH[Y[›X\][[[KX[ۋX[Y[Y[[[X[\\\X[Y[Y[]H]YH[XXK