discursive and non-discursive communication through analysis of contemporary persuasion problems . Sites for students ’ investigation include organizational , mediated , political , and movement messages .
ICA 235 Communication Theory
This course identifies the purpose , history , and application of key social and rhetorical theories of communication , Students will seek to understand issues of epistemoogy , ontology , and axiology when discussing the goals and methods related to relevant communication theories .
ICA 314 Communication Research Methods
This course examines the process and design of various quantitative and qualitative communication research methodologies . Students will gain experience in asking significant questions about communication and using systematic methods to find answers .
IBA 111 Introduction to Business and Entrepreneurship
This course studies introduction to business knowledge alongside with creative and innovative managerial practices of successful entrepreneurship and new venture creation . The course explore the entrepreneurial concepts of business management , including planning , raising capital , using business information , managing employees , and marketing products and services . Fundamental business concepts in major areas , such as business environment , marketing , accounting , finance , management , production and international business are included . Students will be challenged to apply principles and concepts to create new
70 BANGKOK UNIVERSITY INTERNATIONAL business venture and develop the skill necessary for entrepreneurial success . Building entrepreneurial spirit in making business decisions and enhancing long-term business success through innovation in management and understanding business ethics , character development , social responsibility , organizational culture , and special issues in global economy .
ICA 224 Principles of Marketing Communication
This course will prepare students to think strategically about marketing in today ’ s global environment . After successful completion of this course , students will have a basic understanding of marketing concept , the marketing mix ( 4Ps ), segmentation , targeting , positioning , customer value , branding , service marketing , global marketing , marketing metrics , consumer and business behavior , ethics and social responsibility in marketing research and competitive analysis . In addition , students will have the opportunity to formulate marketing tools .
Major Requirement ICA 310 Visual Communication
This course provides an introduction on how to use photos , videos , and images to communicate . Emphasis is on the use of photos , videos , and images for communicative purposes . Students will create visual communication pieces as part of the course .
ICA 311 Writing for Communication Profession
This course studies the written organization and operation of various media pieces such as public service