WAF Special
Theme: The Grid & Letting Go.
Theme: Heritage & Future.
Theme: Words & Pictures.
Theme: Heritage & Future.
Theme: Dark & Light.
AkzoNobel goes for gold as
Color of the Year 2016
An annual global study of color trends was conducted with a shade of gold
called Ochre Gold being unveiled as Color of the Year for 2016.
AKZONOBEL LAUNCHED its influential
annual global study of color trends with a
shade of gold being unveiled as Colour of the
Year for 2016.
An appropriate color for an Olympic year,
it was chosen by a specially invited panel of
independent design and colour experts to
spearhead the company’s ColorFutures TM
2016 color trend guide.
Launched on 15 September 2015 at
Somerset House in London, Colour Futures
underlines AkzoNobel’s wealth of colour
know-how and is used by leading experts
in architecture, fashion, beauty and interior
decorating to help keep their work fresh and
contemporary.
“Colour is an integral part of our business
and sharing our knowledge with people
around the world means everyone can be
inspired and benefit from its transformative
impact,” said Ruud Joosten, AkzoNobel’s
Executive Committee Member responsible
for Decorative Paints. “Studying global colour
and design trends also allows us to stay at the
cutting-edge of what consumers want.”
Now in its 13th year, ColourFuturesTM
2016 focuses on one overall theme – Looking
Both Ways – with gold being identified as the
color that best connects all the keys trends for
next year. “Ochre Gold” was identified as the
Colour of the Year 2016.
“Gold exemplifies the overall theme of
duality,” explained Heleen van Gent, Head
of AkzoNobel’s Global Aesthetic Centre.
“It’s bright enough to attract attention, while
subtly referring to history and heritage. So it
represents a fusion of our past, our present
and our future.”
The study was developed by the company’s
Global Aesthetic Centre in conjunction with
leading design and colour experts from
around the world, who conducted detailed
research into global social and design
trends.The study drew from a multitude of
influences, from fine art to technology, design
to nature, architecture to fashion, and music
to popular culture.
AkzoNobel is the “headline sponsor” for
the upcoming World Architecture Festival in
Singapore.
More information at colourfutures.com
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