Building & Investment (May - Jun 2016) (May - Jun 2016) | Page 19

Special Feature

Project reference - Kuala Lumpur Convention Centre, Kuala Lumpur.

surplus in supply will, we think, continue
for several years. Mainland China’s economy
is not so vibrant and, with their large
production of steel not being consumed, they
have resorted to export to other countries,
including Southeast Asia. The market now
is very competitive, a challenging situation
for us to tolerate, which also means that we
should have to do some thinking. Recently, the
price of steel is moving up and it’s uncertain
how long this sudden price increase will last
although there is some shortage in the market.
Firstly, our strategy is that, even in a
period of price fluctuation, quality will be
one of the key factors in the market and we
believe that good quality products are an
added advantage for the business we are in. No
matter how the economic/market condition
changed, product quality is always our top
priority – that is our commitment. Secondly,
we have to enhance our relationship with our
customers, to work together with them and
to satisfy their requirements - their needs are
our motivation to go forward. The third plan
is to supply higher grade and value-added
products for the steel-related industries, in
order to further strengthen the supply chain
in Malaysia.
Another direction we are undertaking

Project reference - Universiti Teknikal Malaysia (UTeM), Melaka.

right now is eco-friendly products that are
more durable than normal products. We
will continue to develop more value-added,
as well as environmental friendly products
to cater to different market needs. As the
Government is promoting a ‘greener’ Malaysia
and CIDB is also emphasising standards for
green buildings, we are similarly committed
with our products that carry SIRIM Eco-Label
endorsement and MyHijau certification.

B & I:  CSC’s performance over the
years has been impressive except for the
unprecedented downturn in 2014. Would
you care to comment on this?
CSC:  2014 was another tough year for us
after the financial crisis in 2008 with the
imbalance of demand and supply globally,
coupled with the slow growth pace of major
economies such as China and US. One reason
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