Products & Services
Inovar continues to lead in floor coverings
Recipient of the BrandLaureate SMEs Best Brand Award for eight consecutive years , Inovar expands its horizon with new innovative products .
Inovar Ren proudly display their trophy and certificate .
IT IS NOT unusual for trail blazers , having made their mark with a revolutionary idea , product or service , to be relegated to the past , only to be remembered or recalled on occasion . This is not the case , though , for Inovar Malaysia , pioneers in laminate flooring in Asia , who are not about to fade into history but is , in fact , writing new chapters of it . Twenty years on from its inception in 1996 , Inovar Malaysia continues to lead the floor coverings industry in the country with Inovar Floor introducing more than three new products , namely , outdoor decking , vinyl with interlocking system and larger floorboards .
Headquartered in Petaling Jaya , with over 60 employees , a nationwide network of more than 10 distributors and backed by financially-sound investors , Inovar Floor in 2016 is focused on its mission in being the number one floor coverings provider in Malaysia . With dedication and diligence , its two-pronged approach is to ( a ) consolidate its market position , and ( b ) raise it to a higher level of innovative products that meet changing trends and customer tastes and preferences .
Awards and Achievements As a leading manufacturer of super water-resistant laminate flooring , Inovar Floor now serves the market in six different countries through branches in South-east Asia , Australia , Taiwan and India . For the Japanese sector , Inovar Floor , the first to develop the Super E “ O ” series of laminate flooring , has been ranked No . 1 by market share . Here at home , recognition as the best floor covering has been forthcoming for years from various quarters including industry peers , consumers and regulatory bodies . Last March , Inovar Floor was , again , the proud recipient of the BrandLaureate SMEs Best Brand Award 2014 / 2015 , acknowledging Inovar Floor ’ s proven leadership in the market for almost eight consecutive years .
Mr Jason Tan from Inovar Floor received the trophy from Dr KK Johan as the Brandlaureate Bestbrand in Floor Covering 2015 .
Inovar ’ s Green Campaign As a good corporate citizen , Inovar Floor is a company that is , by choice , conscientiously ‘ green ’, totally committed to using sustainable resources through its raw materials in order to minimise the long-term impact on the environment . Case in point , Inovar Floor is tagged Green Label ( Singapore ) by virtue of use of sustainable / renewable fibres in product manufacture . In 2016 , Inovar Floor is focusing on its Green Campaign where used laminated floor boards will be re-used as floor accessories . It is a move that will not only help to contribute to preserving the green environment but also to raise end-users ’ awareness and knowledge that laminated floors are not harmful to the environment . ■
Mr Jason Tan with the board of director in Vistage . More information at www . inovarfloor . com . my
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