Products & Services
Inovar continues to lead in floor coverings
Recipient of the BrandLaureate SMEs Best Brand Award for eight consecutive years, Inovar expands its horizon with new innovative products.
Inovar Ren proudly display their trophy and certificate.
IT IS NOT unusual for trail blazers, having made their mark with a revolutionary idea, product or service, to be relegated to the past, only to be remembered or recalled on occasion. This is not the case, though, for Inovar Malaysia, pioneers in laminate flooring in Asia, who are not about to fade into history but is, in fact, writing new chapters of it. Twenty years on from its inception in 1996, Inovar Malaysia continues to lead the floor coverings industry in the country with Inovar Floor introducing more than three new products, namely, outdoor decking, vinyl with interlocking system and larger floorboards.
Headquartered in Petaling Jaya, with over 60 employees, a nationwide network of more than 10 distributors and backed by financially-sound investors, Inovar Floor in 2016 is focused on its mission in being the number one floor coverings provider in Malaysia. With dedication and diligence, its two-pronged approach is to( a) consolidate its market position, and( b) raise it to a higher level of innovative products that meet changing trends and customer tastes and preferences.
Awards and Achievements As a leading manufacturer of super water-resistant laminate flooring, Inovar Floor now serves the market in six different countries through branches in South-east Asia, Australia, Taiwan and India. For the Japanese sector, Inovar Floor, the first to develop the Super E“ O” series of laminate flooring, has been ranked No. 1 by market share. Here at home, recognition as the best floor covering has been forthcoming for years from various quarters including industry peers, consumers and regulatory bodies. Last March, Inovar Floor was, again, the proud recipient of the BrandLaureate SMEs Best Brand Award 2014 / 2015, acknowledging Inovar Floor’ s proven leadership in the market for almost eight consecutive years.
Mr Jason Tan from Inovar Floor received the trophy from Dr KK Johan as the Brandlaureate Bestbrand in Floor Covering 2015.
Inovar’ s Green Campaign As a good corporate citizen, Inovar Floor is a company that is, by choice, conscientiously‘ green’, totally committed to using sustainable resources through its raw materials in order to minimise the long-term impact on the environment. Case in point, Inovar Floor is tagged Green Label( Singapore) by virtue of use of sustainable / renewable fibres in product manufacture. In 2016, Inovar Floor is focusing on its Green Campaign where used laminated floor boards will be re-used as floor accessories. It is a move that will not only help to contribute to preserving the green environment but also to raise end-users’ awareness and knowledge that laminated floors are not harmful to the environment. ■
Mr Jason Tan with the board of director in Vistage. More information at www. inovarfloor. com. my
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