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Jaime Gonzalez
President El Paso Association of Builders
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For me , nothing is scarier than the unknown . I like to know what ’ s happening , where I stand , and where I ’ m headed . Even if plans change , having a target and a plan toward it is essential . In a previous note , I mentioned how we ' re constantly flooded with information , some useful , mostly just noise . And during election season , the noise amplifies : Vote for him ! Vote for her ! He did this , she said that . With the plethora of information bombarding us , filtering the noise to find meaningful information feels like a |
challenge . We often end up doing our own research , hoping we ’ ve found all the relevant facts and making a decision that can feel like a shot in the dark . When I think about how I feel when deciding my vote , it reminds me of the stress our clients face when choosing a builder . They see all the pretty and polished images on the websites , but how do they decide who to trust with building their home ? There are many sales techniques , tie downs or closings you can use . But , in today ’ s world , buyers don ’ t want to be sold , they |
want transparency and trust . That ’ s why my approach centers on information . My presentations aren ’ t about selling , they ’ re about laying out a roadmap . From our first meeting to their dream home , I walk clients through the process : how we design the home , establish a budget , challenges we will face , I try to set realistic expectations . I ’ m upfront that there will be challenges , and sometimes , they may not like me . But in giving them all the details , they have what they need to make the best decision . |
Even if a client chooses another builder , most appreciate the honesty and clarity . Whether we ’ re casting a vote or choosing a builder , being well-informed gives us the power to make confident decisions . You want happy and satisfied customers , right ? You agree that information helps your customers see the value you bring to the table , right ? Lets get you on the path to success and make a commitment right now to share information and empower your customers . |