BTNEWS July 2013 | Page 6

HOTEL NEWS
INTERCONTINENTAL Group launches Rewards Club
FAIRMONT HOTELS & RESORTS opens new hotel
InterContinental Hotels Group has launched IHG Rewards Club , its enhanced , industry-leading loyalty programme , formerly called Priority Club Rewards .
Fairmont Hotels & Resorts has opened its first development in the emerging destination of Azerbaijan – The Fairmont Flame Towers . Located within the heart of Baku ’ s vibrant centre , the 36-floor property will feature 318 spacious well-appointed guestrooms , suites and apartments , all with views of the city of Baku , the old Inner City or the Caspian Sea .
IHG Rewards Club will provide members with all of the existing benefits , yet in addition they will gain some exciting new ones including free internet for all members across IHG ’ s network of over 4,600 hotels – an industry first . This applies whether members are staying the night or just coming in for a coffee .
Richard Solomons , chief executive , IHG commented : “ IHG Rewards Club is more than just a name for our loyalty programme . It builds on our existing programme , giving members a great new range of industry-leading benefits . This is why IHG Rewards Club has been chosen by more travellers than any other hotel loyalty programme worldwide .”
The premier accommodation is situated on the higher levels of the hotel with automatic access to the private Fairmont Gold Lounge . The hotel will boast the very best in local dining and entertainment , with several restaurants , bars and lounges including an authentic French patisserie .
Business travellers will benefit from the hotels 2,500 square meters of multi-use function space including two ballrooms which are perfect for events and meetings . The Fairmont Baku also features a state-of-the-art health club and luxurious spa facilities .
Visitors and guest can sign up free of charge and find out more about the changes and benefits online or at any IHG hotel .