Facilities
A media company such as virgin will use numerous amounts of facilities within their offices to generate advertising campaigns for a new business segment, advert and publication. Resources that are needed by a media organisation are broken down into sub categories. To launch a TV advert the organisation will need equipment such as a studio, lighting and cameras. In addition to that they need the assistance of a specialist team such as studio manager, editor, director and producer.
Secondly it is important to have the aid of a technical editing team that can make the ultimate decision on what appropriate content is revealed to the public. When putting this team together, key factors to consider by the senior team members is to find out the availability of other members of staff and skills audit list.
Materials
In the Process of putting adverts together, media firms need to have materials to put everything together. This Consists of test shoots which show what is needed to be improved within an advert. They must also get into contact with call agencies, who call actors and musicians who are then shortlisted to be hired. They also need to look for script writers who are also hired by agencies or a client.
Contributors
Within a media organisation there are many contributors. These individuals include directors that are paid fixed rate salaries. The director’s role is to make sure that everyone beneath him contributes towards building the advert, content and structure. Other contributors consist of sound experts, actor/actress, makeup artists and musicians. All of them are paid either fixed rate or varied salaries depending on their experience as well as skillset. Nevertheless these contributors control the success boundaries of what they can achieve from an advert.
Location
Locations are very important when it comes to shooting an advert for a media company as they have to find the location suitable. It is the duty and the role of the location manager/scout to find a location for the media avert. There are a lot of roles which need to be followed in order to have access to the premises. This consists of the risk assessments and permits to be required to film in public areas.
Codes and regulations of practice
As media organisations are held accountable for the things that could go wrong, codes, regulations and practices must be followed to a strict importance. This includes them carrying out risk assessments of studios and locations to make sure the surroundings are safe for employees. Health and Safety is an important aspect and this is the duty of the producer to ensure the correct health and safety assessment is carried out.
Insurance of employees is important as they need to carry out limited liability insurance to protect actors, directors, editors and producers. If they do not abide by this they are likely to receive a fine from regulators, for example OFCOM. In addition to that another type of insurance that is compulsory for them to have is public liability insurance. Public liability insurance allows personnel members to be able to claim any compensation in case an accident occurs in public.
Another area of codes and regulations is copyrights. Copyright is important as is it the trademark and intellectual property, which In the case of infringement by the competition, this can result in a fine. One other important area is licensing of films which expires after 50 years. This is then available on the market for directors.
Audience Information
Audience information relates to the data that is held on viewers who access the websites, read magazines or watch TV. Some of the statistics as follows, 26 million people have TV licensing in the UK. 53,000 questionnaires are conducted to find out about the demographical viewers interest. For example what people buy on the Internet and how often they buy it but also the type of audience and the record numbers attracted by popular demand. Furthermore audience information can be put together using different marketing techniques know as Demographical Marketing techniques. This can be put into sub categories such as Geographical, psych graphical techniques.
Audience information is used within the media organisations to lure customers through a segment and to purchase products such as services to gain a large profit.
Rate cards
A rate is document which includes containment prices. It also has descriptions of different advertisement placement options, from a specific media outlet. For example Coca Cola can use a rate card to place their advert specifically during or after a TV programme for example XFactor. XFactor is on the channel ITV and ITV’s Rate card to advertise is £1500. It is important to hammock your adverts during well know shows to inherit or gain an audience.
Unit 1 - Pre-production Techniques for the Creative Media Industries
Task 1 - Understanding Requirements for a specific Media Production