ARTICLES / SEGMENTS
BY THE NUMBERS
“ Jonathon Heyward wears sneakers onstage and embraces genres like jazz as part of his effort to bring more people into the concert hall .”
ARTS & CULTURE REPORTER JAVIER HERNANDEZ SHADOWED JONATHON ACROSS TWO CONCERTS IN BALTIMORE FOR HIS PROFILE , INCLUDING QUOTES FROM MARYLAND GOVERNOR WES MOORE
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ARTICLES / SEGMENTS
PRINT , DIGITAL , AND BROADCAST
“… From beginning to end , it was a demonstration of the BSO ’ s steadily building powers under Heyward — a sound as crisp , clean , big and bristly as the towering trees of its [ Pines of Rome ] title . For anyone listening , the BSO is an orchestra scraping the heavens , and Heyward could bring them within reach .”
MICHEAL BRODEUR ’ S REVIEW OF THE SEASON-CONCLUDING CONCERTS AT STRATHMORE WAS MORE THAN A GLOWING ARTISTIC REVIEW – IT WAS A POSITIVE ENDORSEMENT OF HIGHLIGHTS OF THE 2024-25 SEASON AHEAD
$ 34M
EARNED MEDIA EQUIVALENCY
VALUE IN TOTAL COVERAGE
6 WEEKS OF SUMMER REPRESENTED
26 % OF ALL
DIGITAL AND PRINT COVERAGE SECURED
BSO News , Like the Appointment of New Musicians , is Well Received
Featured : Announcing Principal Horn James Ferree , Assistant Principal / Utility Horn Aidan Alcocer and Assistant Principal Trombone Chris Wolf
14,000 USERS REACHED ; 189 ENGAGEMENTS
Collaborative Posts With Artists Brought the Music to Life
Featured : Pops guest artist Dee Roscioli in “ Don ’ t Rain on My Parade ”
OVER 1,000 ENGAGEMENTS
2023-24 YEAR IN REVEW | 13