Making Headlines
Introducing
JONATHON HEYWARD
In November 2023 , a Sunday Today Program Profiled Jonathon and the BSO
2 MILLION NATIONAL / CABLE VIEWERS REACHED
Photo by Magdalena Papaioannou
Music Director Jonathon Heyward ’ s inaugural season captured the hearts of our community and the attention of media outlets locally and across the country . Thanks in part to featured articles and high-profile interviews on NBC News , Good Morning America , the Baltimore Sun , Time Magazine , The NY Times , Washingtonian and NPR , the world was ( re ) introduced to Jonathon ’ s story , the Baltimore Symphony , and the journey ahead in a major way through the power of earned media .
Social media continued to be a great opportunity to grow our audience and expand the BSO brand in the digital space by sharing BSO news , musician stories , and phenomenal music . For the 2023-24 season , the BSO reached over 500,000 users on Facebook alone , and our content on Instagram reached a growing base of engaged millennial and Gen X users .
12 | BALTIMORE SYMPHONY ORCHESTRA
Social Media
MOMENTS OF THE YEAR
The BSO ’ s Social Media Continued to Amplify Good News
Featured : Jonathon Heyward ’ s recognition by TIME Magazine was one of our highest reached and engaged posts of the year .
10,800 USERS REACHED ; 231 ENGAGEMENTS
Special Programs and Artistic Collaborations Reached a Shared Fan Base
Featured : The BSO ’ s appearances with Andrea Bocelli
8,000 USERS REACHED ; 142 LINK CLICKS TO ARTICLE , 1,000 + ENGAGEMENTS