MAKING HEADLINES
With in-person artistic activities and guest artist engagements on hold , the BSO turned to its digital and intentional engagement programming to attract attention and tell our story to members of the media and the public alike . Together with institutional milestones such as artistic appointments , the launch of the 2021-22 Season of Discovery , and the return of in-person audiences , the BSO ’ s Communications team secured significant coverage not only in regional and industry publications , but also in major national outlets and with more broadcast opportunities .
88 Broadcast
9
Print
320
Total Total Media Hits Hits
201
Digital
CAMPAIGN HIGHLIGHTS
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“[ Marin Alsop ] has brought Baltimore artistic successes and arguably the most impressive education program of any ensemble in the country .” - The New York Times
“ The Baltimore Symphony Orchestra has strived to break down cultural barriers , defy the limitations of genre , and free classical music from its perceived ivory tower .” - Baltimore Magazine
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THE MARIN FESTIVAL
SOCIAL PERFORMANCE
SUMMER 2021
10,893,757
Impressions Through Local / National TV and Radio Coverage
177
Posts
770,337
Impressions
3,497,368
Impressions Through Local / National TV and Radio Coverage
$ 35,952
Earned Media Equivalency
34,728
Engagements
$ 86,747
Earned Media Equivalency
SOCIAL MEDIA REACH
81,733 19,564 17,564
Up 23.2 % across all platforms
2020-21 BSO YEAR IN REVIEW
15