MEDIA MOMENTS THAT DEFINED THE YEAR
FREE TICKETS FOR FEDERAL WORKERS
312,125 views
Reaching 209,969 unique FB users
A post that went viral thanks to a timely and relevant community invitation that resonated deeply.
BOLERO SNARE DRUM
784,752 views across FB and IG
Receiving 31,504 engagements
886 new followers gained
This pure music content required no special context, making it highly shareable to existing fans and new audiences alike.
JUVENILE CONCERT INVITE
141,831 views
Receiving 23,303 engagements including reposts by local influencers
This content produced exceptional engagement and extended beyond traditional symphony audiences through community partners and influencers, including reposts by Mayor Brandon M. Scott, the Reginald F. Lewis Museum, and local influencers.
STAR SPANGLED 250!
4.2M Audience reach secured on broadcast and radio
The return of the“ O, Say Can You Sing?” competition, together with a coordinated press announcement with Baltimore County at Oregon Ridge Park, generated significant and sustained coverage for our Star-Spangled 250! celebration, with broadcast success supported in part by a dedicated media partnership with WJZ-TV.
NEW CONTRACT ANNOUNCEMENTS
36 Mentions spanning all regional broadcast and radio outlets
Back-to-back institutional announcements in September and October 2025 generated substantial local and national storytelling on the extension of Jonathon Heyward’ s contract and a new three-year contract with the Orchestra.
2025-26 YEAR IN REVIEW 17