MAKING
HEADLINES
The 2024 – 25 season marked a year of extraordinary visibility for the Baltimore Symphony Orchestra.
From The Washington Post to Essence, stories celebrated the BSO’ s artistic excellence, community leadership, and statewide impact. Highlights included national attention for the
BSO x NAS collaboration, widespread coverage of the BSO’ s participation in a Key Bridge
Commemoration Ceremony, and in-depth features on various education efforts.
On social media, we gained 11,000 followers across all platforms( led by Instagram) by prioritizing short-form, shareable content. We featured a diverse group of faces from the BSO family, including ushers, guest artists, donors, BSO musicians, small business partners, box office staff, patrons, and first-time BSO visitors. We also experimented with the tone of content, blending a combination of rehearsal footage, memes, trending videos, and core institutional messaging.
Together, these moments underscored growing momentum, record engagement, and a renewed public connection to the BSO’ s mission.
BY THE NUMBERS
560 Articles / Segments Print, Digital, and Broadcast
14 BALTIMORE SYMPHONY ORCHESTRA
$ 44.2
MILLION
Earned Media Equivalency Value in Total Coverage
Posts
644 Inspiring
280,400
Engagements Across All Social Media Platforms