MAKING HEADLIINES
With in-person concerts returning , an international Music Director Search and announcement , and many major milestones ( including a new President & CEO and statewide tour ), our Marketing and Communications team secured significant coverage in regional and industry publications , major national outlets and broadcast opportunities . We also
intentionally expanded our internal communications and publications . In addition to a new design approach to our official program , Overture , we engaged 7 new diverse voices as annotators for program notes across the season and turned the longstanding Impromptu feature into a video series to introduce our musicians and their personal interests to audiences on social media .
BY THE NUMBERS
614
ARTICLES / SEGMENTS
PRINT , DIGITAL AND BROADCAST
14 | BALTIMORE SYMPHONY ORCHESTRA
$ 341,334
EARNED MEDIA VALUE
IN BROADCAST COVERAGE SECURED
10M
SOCIAL MEDIA ENGAGEMENT
FROM JOURNALIST SHARES ALONE