BSLA Fieldbook BSLA 2015 Spring Fieldbook | Page 80

BSLA

/ NOW

BSLA ONLINE
RELAUNCH
Way back in the ‘last century’, BSLA
launched its first website well before the internet was a common communication tool for organizations. It was simple and offered up some
information, but very little interaction. Over the
following decades there have been small fixes,
medium re-do’s, and some major overhauls, but
nothing to elevate the site to its true potential.

But now, the BSLA’s website is leaping into
higher level of capability, functionality, and
interactivity, with lower level maintenance.
The Communications Committee, chaired by
Todd Robinson, set out to create an interactive
site that focuses on the members and the
benefits of membership. The design, influenced
by the look and feel of ASLA.org, provides
content and interaction relevant to the BSLA.
The navigation is simplified and the user
experience magnified.
Social media is integrated into the site with
a live Twitter feed a