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Explain the nature of the controversy, why it is used, and how it
would be different with the controversial content removed. Provide
examples.
Find three mass media messages on the issue from different
sources, such as a news report, advertisement, or a press release.
Discuss how each source presents a different side of the issue and
how media affects public opinion.
Discuss how new technology affects news and advertising. How
does new technology affect the public’s perception of the
controversy? Does the medium in which the message is presented
resolve or exacerbate the controversy?
Submit your assignment to the Assignment Files tab.
Alternative Option (with instructor approval):
Create two media pieces showcasing the pros and cons of the same
controversial issue.
Present different sides of the controversial issue in each media
piece to demonstrate how the media piece affects public opinion.
Your media pieces may be in any of the following formats:
§ Radio or Television advertisement
§ News Report
§ Press Release
§ Newspaper or Magazine column
§ Blog
Include the following in your media pieces:
§ Discuss the nature of the controversy.
§ How does it affect or benefit our society?