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“Research by Nesta shows that 9% of
adults in the UK used a collaborative
platform to access social support in
2016.”
Brotherhood understands the power of
peer to peer driven platforms and the need
to spread positivity amongst its consumers.
Early intervention is needed to prevent the
big build up among men. Using language of
mind body and wellness and the value of
human empathy being a key driver behind
every aspect of the website inspiring stories
and actionable advice. Each feature has been
carefully curated to ensure that every man
that makes contact with the website has an
accessible and useful tool that can provide
them with a solution to the issues they may
be facing.
As well as seeking peer to peer advice the
website allows males to gain knowledge
on bettering their health and wellbeing by
teaching people how to cope with small
and big life transitions through a lifestyle
format. Along with the rise of a new
digitally collaborative economy (LSN,2017)
Brotherhood as implemented access to
external platforms for consumers to utilize.