I N
Brotherhood will use both internal and external
marketing to reach all consumer groups at various
touch points. Understanding the need for campaigns
to challenge male stereotypes and to educate men
about the symptoms and causes of mental health
issues. Brotherhood will be a leader in promoting
good mental health as well as physical health as many
men still view physical health as a bigger part of male
masculinity (Mintel, 2017).
Through campaigns that will challenge men to be
more open about their mental health and emotional
wellbeing, Brotherhood seeks to emphasis the
importance of emotional wellbeing.