Brooks and Company 2nd quarter 2014 | Page 9

Love Your Home Tyler Carpenter Agency 410 E Taylor St Ste Q Inside Historic Coca-Cola Building Griffin, GA 30223 Bus: (770) 229-7240 www.tylercarpenteragency.com There are good reasons why homeowners rates are rising (March 2014) — After years of relative stability, rates for homeowners insurance are increasing across the country, including in our state. Why the dramatic change? It comes down to basic economics: Insurance companies are paying out significantly more in homeowners’ claims and expenses than they’re receiving in premium. There are a number of things insurance companies do to help keep premium costs down. It’s not just a matter of raising rates. At American Family, we continually look at ways to be more efficient, fight insurance fraud and finance research on safe building materials and theft prevention. There are also a number of things homeowners can do to control their premium costs: The gap between claim payments/expenses has existed for quite some time. Throughout the 1990s, however, rates remained relatively stable because insurance companies were able to partially offset these deficits with gains from investments.  Consider higher deductibles – A higher deductible can lower your premium. Remember, if you choose this route, you will pay more outof-pocket expenses if you suffer a loss and file a claim. Circumstances changed beginning in 2000. Claim payments continued to rise, caused primarily by soaring home repair, medical and litigation costs, as well as a large influx of storm claims. Meanwhile, a weakening stock market decreased investment revenue for insurers and private citizens alike.  Ask about available discounts – A premium discount may be available if you have a qualifying fire/security system installed in your home or if you have a new home. If you insure your home and auto with American Family, you may be able eligible for discounts on both of those policies.  Prevent home losses/damage – Regular maintenance will make your home safer and less likely to suffer damage. Routinely check your home for fire, water and safety hazards. Safeguard your home against theft, too. This has made additional rate adjustments necessary to maintain an appropriate balance between claim payments/expenses and revenue. Without them, insurers would continue to lose money, which would eventually compromise their ability to pay future claims. Decisions to increase rates are made only after careful deliberation of many factors. Changing rates over time keeps insurance companies financially strong so they’ll be ready when their policyholders need them most: when they have a claim.