PRICING YOUR

HOME TO SELL

What is market value, and why does it matter?

Market value reflects what a willing, able and prudent buyer will pay for a home.

To determine this value accurately, we analyze recent sales data and consider several key factors, such as:

• Current market conditions( supply, demand, interest rates)

• Comparable properties that have recently sold or are actively listed

• The home’ s location and neighbourhood

• Age and overall condition of the property

• Any value-adding improvements

This comprehensive approach ensures we price your home competitively and strategically to attract qualified buyers.

MARKET VALUE IS NOT

• What you originally paid for the home

• The amount you’ ve invested in renovations or upgrades

• Your annual assessment

• The price you want or need to get

• What a neighbour or friend thinks your house is worth

• What another agent might suggest without supporting data

• The cost to rebuild the same home today

Understanding these distinctions helps set realistic expectations and positions your home for a successful sale.