+WHY we created this eguide
The world has changed dramatically in the past few years. While clients used to work
with the biggest and most well-known companies based on their brand and advertising
campaigns alone, today’s clients want much more than a compelling commercial. In every
industry, trust is now a valuable commodity. This concept definitely applies to the real
estate industry and especially to homeowners thinking about selling their house.
Today’s sellers must trust you enough to:
LET YOU HANDLE THE LIQUIDATION OF POSSIBLY
THE LARGEST ASSET THEIR FAMILY HAS
HAVE INPUT ON SETTING THE MARKET VALUE OF THAT ASSET
SET THE TIMETABLE FOR THE LIQUIDATION OF THAT ASSET
SET THE FEE FOR THE SERVICES REQUIRED TO LIQUIDATE THAT ASSET
Today, every agent must have a listing presentation—one that can build the necessary
trust in the seller. We call it “THE PERFECT LISTING PRESENTATION.” In this eGuide, we’ll
discuss the five elements that make for a ‘perfect’ presentation. We’ll also provide you
with guidelines for how to separate yourself from your competition by proving that you can
be a ‘trusted advisor’ to the seller.