How Your Videos Are Seen
• Video content is searchable via YouTube.com, as well as Google! Because of this,
adding videos and having a business channel will boost your overall online presence
greatly and increase your chances of ranking on Google.
• You can share a link to your video on social networks such as Twitter or Facebook,
or embed it onto a website or blog.
YouTube SEO: How to Optimize Your Videos for Search
• Include links in profile pages. Figure out where you want to send people from your
channel page, and then add links to that site. You also might want to drive clicks to
a customized landing page or to your other social media sites (Facebook/Twitter).
• Include keywords in the name of the video. The title is the most important set of words
that search engines pick up. Create a title that describes your video but also uses keywords
that will help you come up in the searches that you want.
Example: Video of Sue’s Salon Blow Dry Event.
• Write a unique, keyword-rich description that includes a URL. Since search engines
cannot know what the voices on the video are saying, your description is the only way
to let them know what your video is about. Tip: Place the URL in the first sentence of
the description. This way, even when the “Read More” section is collapsed, people can
still see and click your link.
• Use YouTube’s captions and annotation features. Add notes, subtitles, descriptions,
and links directly over the top of your video. (Currently, only links to other YouTube
pages are clickable.)
• Tag your videos with keywords. Tags help the search engines identify the video’s
content. If you have relevant keywords, place them here to help boost the title and
description’s SEO power.
• Create a thumbnail. You can choose which thumbnail image of your video YouTube
displays. Find a compelling image that works well in a thumbnail size.
• Use YouTube Insights. This is YouTube’s analytics feature and can tell you a lot of
information about who is viewing your videos. This data can help you improve with
each video that you make. You can share a link to your video on social networks such
Social Media Best Practices Guide | YouTube
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