bottom right-hand side of the story, and then “Save.”
• Alternatively, you have the ability to save valuable content as a “Highlight,” which
will remain on your profile permanently, unless deleted. This way, you and your
followers can refer back to it as needed.
— Examples of story content that you may want to pin are posts of favorite hair color
techniques, formulas, look books, workshops or events.
— To do so, open up the story frame that you’d like to save. Navigate to the bottom
right-hand side of the screen, where you will see a heart icon accompanied by the
word “Highlight” below it. Then, “Add to Highlights.” side of the screen, where
you will see a heart icon accompanied by the word “Highlight” below it. Then,
“Add to Highlights.”
Recommended Instagram Stories Content
• Showcase strong before/after photos and videos of guest services.
• Feature ‘How-to’ videos.
— Walk through each step of a fun style or trend (French braid, barbering fades, etc.).
• Showcase new products available at your salon.
— Show your followers how to use the product and highlight the benefits it provides.
• Promote your offers.
— Provide an overview of the service and discount available.
— Show a brief demonstration of the service being provided.
Other Features
Instagram offers many interactive features within Stories–utilize them! You can add
music, Paul Mitchell branded GIFS, filters and more to your stories. These can add a
fun visual touch and help increase brand awareness.
Instagram Live
• If you choose to go LIVE on Instagram, people will be able to “join” into your Story
and watch what you are displaying in real time.
Social Media Best Practices Guide | Instagram
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