PLATINUM
PERFECTION
COOL-TONED PLATINUM
#PlatinumPerfection
CREATED BY LUCAS DONEY /
@lucasdoney
“We’re taking her to the cooler side
of the color wheel for a beautiful
icy blonde.”
— LUCAS DONEY
BEFORE
COLOR FORMULAS
FORMULA 1: MID-LENGTHS TO ENDS
SynchroLift ® + 1 scoop + 30 volume Paul Mitchell ®
Cream Developer 2 oz. (60 g/ml)
FORMULA 2: ON SCALP
SynchroLift ® + 1 scoop + 20 volume Paul Mitchell ®
Cream Developer 2 oz. (60 g/ml)
BLONDE REFINEMENT FORMULAS:
FORMULA 1: PRE-TONE
The Demi Brass-Off Violet 2 oz. (60 g/ml) +
Paul Mitchell ® Processing Liquid 2 oz. (60 g/ml)
FORMULA 2:
Crema XG™ 8NB (8/07) 2 oz. (60 g/ml) + 10P (10/86) 1 oz.
(30 g/ml) + 10 volume Paul Mitchell ® Cream Developer
3 oz. (90 g/ml)
COLOR STEP-BY-STEP
1. Begin by taking four standard segments.
2. Start lightener application in the back segment.
Take ⅛” sections.
3. Apply Formula 1 from ½” to 1” away from the base of head.
4. Continue up the head and the remaining back and
side segments.
TIPS!
• Section size matters! Take consistent ⅛” sections.
• Saturation is key to ensure even lightening.
• Stagger developers if needed and use a fresh bowl of
lightener per segment.
5. Once hair has reached 75-80% desired lightness, then
apply Formula 2 on scalp. Begin on-scalp application in the
same segment you began. Make sure to saturate.
TIPS!
• Have a second set of hands available to hold foils up to
help on-scalp application.
• Slide foils down a bit to ensure saturation on the scalp.
6. Process to a pale yellow.
7. Rinse with tepid water and lightly shampoo with Color
Protect ® Post Color Shampoo
8. Towel-dry and apply Blonde Refinement Formula 1 to the
base first, then to the mid-lengths through the ends.
Process for up to 10 minutes.
9. Rinse and lightly shampoo. Towel-dry and apply Blonde
Refinement Formula 2 on the base, then to the mid-lengths
and the ends. Timing will depend on porosity. Leave on
up to 20 minutes.
10. Rinse, shampoo and condition with your favorite
Paul Mitchell ® conditioner.
TAKE HOME
• Forever Blonde ® Dramatic Repair ®
• Awapuhi Wild Ginger ® Styling Treatment Oil ®
• Invisiblewear ® Memory Shaper™
STYLING STEP-BY-STEP
1. Apply Forever Blonde ® Dramatic Repair ® from the
mid-lengths through the ends. Then use a Paul Mitchell ®
detangling comb to help distribute the product.
2. Apply one pump of Awapuhi Wild Ginger ® Styling Treatment
Oil ® then comb through.
3. Apply a quarter-sized amount of Invisiblewear ® Memory
Shaper™ to the mid-lengths and the ends and brush
through with a 413 Sculpting Brush.
4. Blow-dry with an Express Ion Dry ® Turbolight ® + and a 413
Sculpting Brush using the flat wrap blow-dry technique.