BROCHURE CORPORATE 2022_ENG | Page 14

Emma Villas in numbers
Our clients
2020
2019
2021
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EMMA VILLAS - EXCLUSIVE VILLAS FOR RENT IN ITALY

Emma Villas in numbers

Our clients

There are over 120,000 clients in our database .
Nationality of clients who have made reservations for 2019 , 2020 and 2021 .
The numbers of the 2020 season are strongly influenced by the crisis generated by the health emergency which has produced a 74 % drop in global tourism compared to 2019 . Despite this , the rental of prestigious villas and residences is a segment of the tourist market which in Italy has shown a great capacity of reaction . Emma Villas , compared to 2019 has recorded a decrease in sales of about 25 %; a decline that has been possible to contain compared to other operators because the company was able to deftly implement diversified strategies and was able to count on strong collaboration with the owners and on the effectiveness of marketing actions aimed mainly at Italian clients . The loyalty of this new clientele , tripled in 2020 compared to 2019 , has represented an important challenge . The 2021 results confirm that the direction taken was the right one .
Italy 53,68 % Germany 11,40 % Switzerland 8,54 % Netherlands 7,36 % United Kingdom 6,91 % Belgium 4,62 % France 1,81 % Austria 1,45 % Denmark 0,84 % Poland 0,75 % Luxembourg 0,70 %

2020

United States 0,44 % Republic of San Marino 0,26 % Canada 0,18 % Liechtenstein 0,13 % Australia 0,09 % Finland 0,09 % Czech Republic 0,09 % Spain 0,09 % China 0,09 % Sweden 0,04 % Others 0,44 %

2019

United Kingdom
20,4 %
Austria
1,6 %
United States
14,1 %
Norway
1,6 %
Italy
13,4 %
Finland
1,4 %
Germany
7,6 %
Poland
1,1 %
Netherlands
6,1 %
Ireland
0,9 %
Switzerland
5,2 %
Russia
0,7 %
Belgium
4,7 %
Israel
0,6 %
France
3,7 %
Hungary
0,5 %
Denmark
3,1 %
Luxembourg
0,4 %
Canada
2,8 %
New Zealand
0,4 %
Sweden
2,7 %
China
0,4 %
Australia
2,5 %
Others
4,1 %

2021

Italy
33,27 %
Sweden
0,88 %
Germany
16,97 %
Luxembourg
0,62 %
Netherlands
11,58 %
Czech Republic
0,59 %
Switzerland
9,49 %
Hungary
0,37 %
Belgium
5,82 %
Ireland
0,31 %
United Kingdom
3,90 %
Finland
0,28 %
United States
3,73 %
Spain
0,28 %
Denmark
3,13 %
Israel
0,25 %
Austria
3,02 %
Canada
0,20 %
France
2,09 %
Norway
0,20 %
Poland
1,30 %
Others
1,72 %