Brochure Behavioral Design Abril 2020 Brochure Behavioral Design CDMX Abril 20 PDF | Page 15

Bibliografía
NUESTRA
TIENDA DE
AMAZON
• Kahneman, D. (2011) Thinking, Fast and Slow. United States. Farrar Straus & Giro.
• Soman, D. (2015) The Last Mile. United States. Toronto. University of Toronto Press.
• Thaler, R. H. & Sunstein, C. R. (2008) Nudge. United States. Yale University Press: New Haven, CT.
• Wendel, S. (2013) Designing for Behavior Change. O'Reilly Media.
CHECA
• Duhigg, C. (2012) The Power of Habit. United Kingdom. W. Heinemann.
NUESTRAS
• Cialdini, R. B. (2009) Influence: Science and Practice. United States. Pearson Education.
RESEÑAS
• Eyal, N. (2014) Hooked: How to Build Habit-Forming Products. United Kingdom. Penguin Books Ltd.
• Halpern, D, et al. (2015). Inside the Nudge Unit: How Small Changes Can Make a Big Difference. UK. W. H. Allen.
• Richard Thaler. (2015). Misbehaving: The Making of Behavioral Economics. W. W. Norton & Company.
• R Cubitt, et al. (2009). Experimental Economics: Rethinking the Rules. Cambridge University Press.
¿POR CUÁL
• Camerer, C. F. (2003). Behavioral Game Theory: Experiments in Strategic Interaction. Russell Sage Foundation.
TIENES QUE
• Dolan, P. (2014) Happiness by Design. United States. Penguin Random House.
EMPEZAR?
• Norman, Donald. (1988) The Design of Everyday Things. United States. Bantam Doubleday Dell.
• Sunstein, C. (2014). Why Nudge?: The Politics of Libertarian Paternalism. New Haven; London: Yale University Press.
• Mullainathan, S., & Shafir, E. (2013). Scarcity: Why Having Too Little Means So Much. First Edition. New York: Times Books, Henry Holt and Company.
• Schwartz, B. (2004). The Paradox of Choice: Why More is Less. New York: Ecco.
• Benartzi, S., & Lehrer, J. (2015). The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. New York, New York: Portfolio/Penguin.
• Lewis, M. (2017). The Undoing Project: A Friendship that Changed the World. London: Allen Lane.
• Cialdini, R. (2016). Pre-suasion: A Revolutionary Way to Influence and Persuade. New York, NY, US: Simon & Schuster.
• Iyengar, S. (2011). The Art of Choosing. New York: Twelve.
• Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic Books.
• Sutherland, R. (2019). Alchemy: The Surprising Power of Ideas That Don’t Make Sense. W. H. Allen.
• Kreps, D. M. (1988). Notes on the Theory Choice. Boulder: Westview Press.
• Ariely, D. (2012). The (Honest) Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves. Harper Perennial.
• Mullainathan, S., & Shafir, E. (2013). Scarcity: Why Having Too Little Means So Much. Picador.
• Sunstein, Cass. (2014). Simpler: The Future of Government. Simon & Schuster.