Broadsight May 2014

R O A D Expecting for Miracles G A T E Before gadgets are introduced to prospect buyers, company manufacturers always conduct trials and studies to know if the gadget will do well in market. Most pay specialists to predict its success. Many companies still fail to follow recommendations from specialists and still launch their gadget despite the "not bankable" mark of the gadget. In the end, the gadget turns out to be a ﬂop and no miracle is granted. Limited Geographical Presence It would be impossible for a company to sell its product gadgets in all countries. This is a main challenge to every company whenever it releases a new gadget. Some gadgets have been released only in select cities, say for instance in the US and in the UK only. Actually, the two main zones of the world do not guarantee high sales. The more countries a gadget reaches, the higher the chance it will become successful. Thanks to online stores that help buyers get gadgets that are not available in their areas. However, buyers always think twice when they learn that the shipping fee costs too much. They rather go and buy a gadget readily available in their place. They agree to pay extra charge for the shipping only when the gadget is 200% a super need. Furthermore some buyers ask about the presence of customer support services in their place, before buying a gadget. They hate shipping their gadgets for repair if no authorized repair stores are accessible in their area. Inappropriate Marketing Strategies To thrill people with TV, radio, and online advertisements is a very effective way to increase pre-order and total sales of a certain gadget- but not all the time! Some advertisements are boring and the strategies used are not appropriate. These result to poor publicity and poor sales. Companies suffer from poor marketing strategies because of wrong analysis of their target audience. Other companies ﬂood their advertisements in the wrong media. In the past, many gadgets have failed to capture the market due to misleading, subliminal and untrue messages shown in the ads. Remember that even the biggest companies nowadays started with gadgets that ﬂopped. What made them successful today is their attitude of learning from their failures Christian Lizardo Aligo This article was sourced using Broadsight's C.O.A™ (Content Optimisation Algorithm). We therefore cannot guarantee the legitamacy of the content in this article which may also contain syntax errors. May 2014 - Issue no. 12 Copyright © 2014 Broadsight - A Broadgate Initiative 15

Broadsight May 2014 | Page 15