Broadsight May 2014 | Page 14

WHY GADGETs FAIL

! B e f o r e R e a c h i n g Yo u "
In 2010, we witnessed how
Microsoft Kin disappeared
in the market. For
manufacturers of these
gadgets, 2011 is another
year to attempt working on
with improved gadgets that
will not flop.

Surprisingly, he can forget
about the expensive pricing
when he really needs the
convenience that the gadget
is offering.
Unfortunately, some gadgets
forget these realities.
Companies still create
gadgets that do not match
what the modern man needs.

Unsolved Problems
Some companies facing
technical difficulties and other
specific problems with their
new products and services
always state in their press
release "we will fix that
problem soon". But the word
"soon" is vague and tells no
deadline.

No Upgrading

Other companies also
underestimate a certain
problem, assuming users will
Every year, software and
no longer complain in time.
hardware stores launch new
versions of their products and These companies assume that
services. New version means "minor problems" need no
attention.
new features and new uses.
However, some gadgets
seem to stay fixed with their
old designs. These gadgets
deny changes and do not put
Inconvenient Designs
more adds-on, so their users
get bored in pressing the same
Man today is a busy robot, who keys and running the same
application all the time.
is "mobile". He transfers from
one place to another, with his
pocket full of loads. He needs Note: gadgets follow Darwin's
to multi-task white sitting on his idea of evolution. Gadgets
chair.
need to integrate additional
functions and additional
He needs a handy gadget that features from time to time to be
able to work with other
can help him get all his tasks
gadgets.
done in a few moments.  He
needs a gadget with long
battery life and a screen that
can show his week-long
schedule.
May 2014 - Issue no. 12
Copyright © 2014 Broadsight - A Broadgate Initiative

The worst are companies that
conduct "trial and error"
sessions with their first set of
customers, without informing
the customers that they are
part of their "extended
laboratory".
When users get tired of waiting
for the problems to get solved,
they turn to other service
providers. When they
encounter connection
problems from time to time,
they also consider
"disconnecting" from the
company.

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