FORE
WORD
“
Innovation is the
specific instrument
of entrepreneurship. The act that
endows resources
with a new capacity
to create wealth.”
Peter Drucker
6 JULY 2014
D ear Readers,
Innovation and Execution are two
objectives I set my team with at the
beginning of 2014. This objective was
drilled into their minds from the start
and I am glad to know this is still at
the forefront of their minds.
Today I would like to share
with you Broadsight’s Innovation process. In Q2 of 2013 our young and
dynamic team had a vision of creating an online magazine that would
effectively communicate Broadgate’s
vision, goals and projects to our current and potential clients.
Where as this was realised in
version 1 – which produced 8 outstanding and thought provoking issues our team knew we could do more
and better through innovation.
Because of this in Q1 of 2014
we released version 2 with an all new
interactive platform and design. Our
teams vision on this was ‘Next Level Reading’. Meaning a lot of time,
effort and energy was invested into
how people read and interact with
online multimedia content.
Again, our team were still not
satisfied with what they had produced and went back to the drawing
board and took a month off to really
produce a truly interactive magazine
that realizes the vision ‘Next Level
Reading’ whilst sticking to the overall objective of Innovation and Execution.
Overall the articles are focused
on inspiring young professionals to
have an entrepreneurial spirit.
With this in mind I have great pleasure to introduce to you Broadsight
v3 – Interactive Magazine for Young
Professionals.
Author : Simon Osborne
Managing Director of AIP
JULY 2014 7