Broadsight JULY 2014 | Page 17

“ I love Thai food, and especially I enjoy to eat on the street. In Thailand, you can see company CEO sitting next to tuktuk having same food on the street which is an interesting contrast to the western world because it’s all super cheap, good, easy to make and fresh. My project aims to build Bangkok street food environment in France, therefore I am planning to serve exactly same things for Parisians. Music, side dishes, deserts and if it is possible drinks too. So Mama Street food restaurant will not have an inherent target demographic. ” And he added : The strength of Thai food lies in its ability to combine texture, smell, and the spices together to form a coherent yet exciting dish. Ingredients that are common in Thailand such as lemongrass, fish sauce, chillies, and herbs that are used as ingredients in Thai cuisine. Kolton states that he has already prepared a plan for gathering ingredients and other logistical issues that might arise. “I want to make changes in Fast Food Industry. I set the core aspects of Mama Street Food restaurant to be speed, affordability, and authenticity.” MAMA Street Start-up : Bangkok streetfood “My father runs a creative studio in Bangkok. So he will help me to import some ingredients. However I did some research and we don’t need much ingredients from Thailand. I could say that 20 per cent of ingredients we need to import from Thailand. Then rest of the 80 per cent ingredients you can easily find from here (Paris). But then I need to mention about my friend. Without a good chef any restaurants cannot make yummy dishes. So my friend was working at big named hotel in Bangkok. Once we aim to make street food test, probably he needs have classes from the mama(s) who cook dishes on the street (he smiled)”. When I asked financial part of the project, he said “Of course, business is all about investment and some basic fund. I am a young person who is earning money by myself, but still we need an investment. So if is there anyone interest in this project please visit www. FoodRaising.com”. FoodRaising is a website that allows for crowdsourcing, where the general public can contribute to the investment of the restaurant and receive perks in return. “I don’t want to do a big marketing now. Because my project is still on the paper. However, it is good to promote in social media and same time saying thank you to people who are helping on our project.” …W hile some aromas are not pleasing to the France proboscis please don’t let that criterion alone dissuade you from trying the Thai food; once the seafood, and vegetables meet your French palate, you probably will enjoy the immense Thai flavour that is Norman’s passion. Bon appétit to Aroi mak mak! When I asked to Norman, what would you advice for a young entrepreneurs? “Don’t afraid to start, use opportunities and make it happen!” VIRGIN ACTIVE FITNESS CLUBS EMPIRE TOWER, Chong Nonsi Bts Station JULY 2014 17