PROAUTOMATION
Addressing broadcasting challenges
File-based automation offers a flexible platform for complex broadcast challenges. Craig Newbury advises broadcasters in the region to use file-based automation to manage one or many key processes easily through a single interface
Broadcasters in the Middle East face many challenges typical to an expanding and evolving marketplace. In day-to-day operations, broadcasters are expected to solve workflow issues such as ensuring loudness compliance or ‘legalising’ video. For some facilities looking at their end-to-end workflows, establishing more efficient SD/HD conversion and standards conversion of international broadcast content for domestic distribution is critical to a profitable business model and competitive programme offering. Taking on even larger projects, other facilities are working to plan and implement a smart, cost-effective migration to HD or a smooth transition to file-based operations. File-based automation technology offers broadcasters straightforward, scalable solutions for addressing specific issues within the workflow and for overcoming larger technical and infrastructural challenges. Rather than spend time and money attempting to integrate dedicated hardware and software systems, with their many varied disparate workflow and integration challenges, from multiple vendors into a cohesive system they can manage effectively, broadcasters can use file-based automation to manage one or many key processes easily through a single interface.
Solving specific workflow problems
Built as a service-oriented architecture, the file-based automation platform turns tasks such as user and asset management, ingest, encoding, and delivery into reusable services. Applications, which are layered on top of the services to offer functionality to users, can be as broad or narrow as desired, and they can integrate any or all available services. In this way, file-based automation offers broadcasters a toolbox of solutions for specific applications and problems. The platform can handle tasks such as loudness correction, standards conversion, and media management and
August 2013 | www.broadcastprome.com |
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